All entries for April 2008
April 24, 2008
Writing about web page http://www.universalmccann.com/
A report from Universal McCann gives some interesting stats:
- 59% of internet users view at least one video clip a week
- 73% have read a blog
- 57% are members of a social network
- 48% have listened to podcasts
The report surveyed 17,000 people across 29 countries.
I don’t necessarily see this as surprising but it’s interesting – what would be good would be to get a sense of whether there is a growth in long-form video consumption via the web. If the stats for iPlayer are anything to go by then there is evidence that the perception of the web as essentially a short-form medium may be in need of revision. Whether the BBC could get the same numbers for content not also broadcast on TV is up for debate.
April 22, 2008
I’ve had a thought for a while about organising a weekend competition comprising of a series of challenges for teams to complete – something similar to the kind of thing offered by http://www.ratraceadventure.com/ – but more suited to a rural/urban mix.
Considering the mix of people around Warwick Uni who are into this sort of thing I reckon we could come up with an interesting set of events:
Cycling – Hill Climb (to the top of Ilmington hill coming out of Ilmington is what I had in mind – ouch)
Running – cross country if poss
Rowing – Leamington or Stratford
Horse riding – perhaps up at Moreton in Marsh – might be a bit too specialised
Field Archery – or perhaps clay pigeon shooting
Climbing (warwick climbing wall would be good for this)
And probably a load of others. You’d have a team of 3 people to balance expertise and strengths and have to complete the challenges over a weekend. Points would be scored on either the time it took to complete a challenge or in the case of archery or disc golf on some other basis.
Would probably take quite some organisation but could be fun.