All entries for January 2009

January 14, 2009

Scott McCloud on TED

Writing about web page http://www.ted.com/talks/view/id/432

Great to see the talk by Scott McCloud on TED.

Scott is always worth listening to and this is a great discussion about form and the transition from one form (print) to another (digital).

It reminds us that just transposing one to the other does not allow us to exploit all the opportunities that lie therein.

So, taking a print magazine and sticking it in a flash-based (nothing against Flash Steve C!) interface that replicates the experience of turning a page seems somewhat pointless and limiting.

Also – the challenge is to think about all our traditional activities and think about whether they ‘work’ in a digital environment – for example, can you just take a lecture and make it work online in the same way? TED is a great example of having to adapt the lecture to a suitable format – no more than 20 mins, high impact and dynamic.

Anyway – go check it out: http://www.ted.com/talks/view/id/432


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