July 21, 2005

Why should PR be nervous?

Writing about web page http://landrover.haveyoursay.com/

An interesting example unfolding at the moment is the case of Adrian Melrose and his problems with Land Rover – an interesting case study in using a blog to try and force a solution to a particular issue – hasn't got there yet, but watching Land Rover's responses is fascinating.

Just goes to show how blogs are changing the way PR works.


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