August 21, 2006

UK Govt enters YouTube

Well, isn't this interesting.

The UK Govt has started publishing short videos onto YouTube to promote certain intiatives – in this instance onw on 'Transformational Government' and another on department mergers.

Firstly, kudos to HM Gov for starting to use these tools. However, I would have to say that the videos seem to embody the same sort of crass self–promotion that you get with Party Political broadcasts.

The transformational government video seems to be the worst of these – considering the governments track record in implementing IT systems I would imagine most users look at this and think it's the worst kind of PR puffery. The video makes no attempt to tackle issues related to implementation, security etc etc and just jokes about without any substance.

Sharing the Leadership Challenge is much more interesting. More depth, insight and explanation. Doesn't treat the viewer as an idiot and tries to build a case and explain it. Perhaps the video could have been improved with more comment from doers rather than leaders. You can still dismiss it as propaganda but surely the point about services like YouTube is that you have a cracking right of reply mechanism. What will be interesting is whether the Public Sector Unions come back with an alternative view of TFL.

These are still early days in terms of the use of this channel, but you can start to see how organisations are going to jump in (I know we are planning stuff…) – but also how the channel users can quickly respond to communications with their own videos, comments and insight.

For your amusement here are the two vids, thanks to the power of BlogBuilder media tags – reproduced with absolutely no permission whatsoever:


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