December 15, 2005

The smell of christmas

There is a practice amongst retailers to pipe christmas smells around their stores to make customers feel more christmassy and thus spend more money.

Woolworths used the smell of mulled wine, and I believe that others have used the aroma of christmas pudding and other similar whiffs.

Sat here in University House I can sense that Warwick Hospitality has taken a similar approach this year.

For those who don't know, there are bits of University House that seem to suffer from a direct connection to the kitchen – the practical upshot of which is that whatever is cooking in the kitchen, we get to smell it.

Now, this can mean getting the delightful aroma of freshly baked croissants. Today, however, we are getting sprouts. Yes, the office stinks of boiling sprouts.

I don't know if this is a canny marketing ploy on behalf of WH as today is one of the special christmas dinner days, but please can we have figgy pudding, not stinky sprouts. It's making us all feel ill…

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