PR and Youtube
Writing about web page http://www.whatsnextblog.com/archives/2006/08/the_wall_st_journal_has.asp
Interesting 'expose' of a spoof video posted to Youtube uncovered by the Wall Street Journal.
Posted by a PR firm working on behalf of the oil industry in the US the video parodies Al Gore and his campaign to raise the profile of issues related to global warming.
I am not surprised that Youtube is being used in this way. What surprises me is that all Exxon can do is take the piss – and do so in such a way as to attempt to hide a films origin.
One of the reasons that PR gets such a bad press (hahaha!) is that it is perceived to be underhand and sly in how it operates. This sort of crap just makes it harder for the rest of us.