August 07, 2006

PR and Youtube

Writing about web page

Interesting 'expose' of a spoof video posted to Youtube uncovered by the Wall Street Journal.

Posted by a PR firm working on behalf of the oil industry in the US the video parodies Al Gore and his campaign to raise the profile of issues related to global warming.

I am not surprised that Youtube is being used in this way. What surprises me is that all Exxon can do is take the piss – and do so in such a way as to attempt to hide a films origin.

One of the reasons that PR gets such a bad press (hahaha!) is that it is perceived to be underhand and sly in how it operates. This sort of crap just makes it harder for the rest of us.

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