April 24, 2008

A video a week for half of web users

Writing about web page http://www.universalmccann.com/

A report from Universal McCann gives some interesting stats:

- 59% of internet users view at least one video clip a week
- 73% have read a blog
- 57% are members of a social network
- 48% have listened to podcasts

The report surveyed 17,000 people across 29 countries.

I don’t necessarily see this as surprising but it’s interesting – what would be good would be to get a sense of whether there is a growth in long-form video consumption via the web. If the stats for iPlayer are anything to go by then there is evidence that the perception of the web as essentially a short-form medium may be in need of revision. Whether the BBC could get the same numbers for content not also broadcast on TV is up for debate.

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