June 26, 2006

A 'paradigm–change' in lazy PR

Writing about web page http://www.prweb.com/releases/2006/6/prweb403544.htm

Uggh – I didn't know people still used phrases like

"even more excited by their next paradigm-changing solution for retailers"

Sounds like the worst sort of BS generated renta–quote.

Also in the same release:

"available exclusively from the media geniuses at Izly Ltd,"

What self–referential guff.

Horrid horrid horrid


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