All entries for Thursday 13 March 2008

March 13, 2008

Channel 4 support for Public Service Broadcasting

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Interesting report from Channel 4 outlining the future for the channel, especially the announcement of a £50m fund for Public Service broadcasting.

Focussed very much on digital media the initiative will seek to bring together creatives, public organisations and Channel 4 to push forward the development of this content. The money will support content creation but also aggregation of existing content.

What’s nice to see is this statement:

We will challenge many of the broadcaster-centric approaches to commissioning and distributing content that exist within the industry. We will explore different funding and business models. And we will have further opportunities to place the needs, expectations and feedback of audiences at the heart of the projects we invest in, which in turn will create insights that will be relevant for the whole of our output

Which for me is a challenge to public sector organisations to explore how we relate to traditional broadcasters and how we might start to more directly involve ourselves in content production for these channels.

March 2008

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