March 16, 2008

Worldsourcing replaces outsourcing

Recent consumer safety scandals have brought home the inadvisability of manufacturing products or running any aspect of a business at the lowest possible cost.

Global companies must assume responsibility, and there is a powerful new force that imposes a more potent and far-reaching natural assurance of product quality from global companies - namely "worldsourcing".

By looking out for the best value all around the world, modern companies are building the strongest safeguards of quality - their brands. Worldsourcing is based on the fact that for a company, its brand is the most valuable asset, more important than nationality or location. By reaching out to the entire world in search for the best ideas and talent, a company not only refines its brand and nurtures its essence, but also exposes it to a multitude of probing eyes. Globally, it is evaluated not by nationality, but by the quality of its goods, services, governance, transparency, environmental practices, degree of corporate social responsibility. And the level of value it delivers to customers worldwide.

Worldsourcing ensures protection of consumers and manufactures everywhere

Necessity to worldsource

It is crucial to understand the difference between worldsourcing and outsourcing.

Outsourcing is about lowering costs by shifting non-essential operations to a contractor in order to cut costs.

Worldsourcing is about increasing value and quality, not just lowering costs.

All parts of a global enterprise are worldsourced to where the best resources, talent, ideas and efficiencies exist.

Senior executives can be based in London, marketing can operate from Mumbai and research and development (R) might be headed in Silicon Valley.

In a world united by internet and globalised language and culture, it becomes not a choice but a necessity to worldsource.

This is a interesting topic.So outsource is focus on the local, low costs by shifting non-essential operation to a contractor inorder to cut costs. But worldsourcing is about increasing value and quality not just lowering costs.It is a new topic in nowadays, but how to transform the organization to worldsourcing type, is it suitable for all kinds of organization?


- 2 comments by 0 or more people Not publicly viewable

  1. Girl In London

    this is a very good article, thanks

    04 Apr 2008, 02:42

  2. TV Blog

    I agree, thanks for posting this article.

    06 Apr 2008, 21:37


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