All entries for March 2016

March 28, 2016

Leadership PMA refelection

Leadership is interets topic, it exist in everywhere. there are baisc component in the leadership, including leadership is a process, leadership involves influence, leadership occurs in group context and leadership involves goal attainment. During PMA whriting, I have done a lot of researsh on the leaderhsip theory. some theory is selected to use in the coaching section. Trait in leadership are some special qualtiy which individual can born with them, including drive, the desire to leade, honesty and integrit, self confidence, cognitive ability and knowleder of business. someone could be seen as leader when they are born. I think everyone has trait, it has provided paper standard against which individual can access their own leadership quality. Path-goal theory is able to explain how leaders motivate subordinates to be productive and satified with their work. there is a improvement form the Contingency Theory in somehow. I think Path-Goal offers prdictions for how leader's style conncets with follower's needs and the work. Our strategy in Wave Rider is that Expanding business to Europe country, evevy department should support this strategy. I think CEO and managers have different focus. CEO need provide more supportive, manager focus on real operation procress. leadership style should change based on the team member and the goal of work.

March 13, 2016

WaveRider Case study reflection

In this section, our group have done a lot of effort on it. We follows the step of decision making, including define the problem, evluate alternative and implment the chosen outcome. In the first step, we have done market research, The goal of WaveRider want to release a new product which called SeaCatch. the company need to make two decision, including producing place and advertising method. The market research shows there is decliened trend in the uk market size. Based on UK government report, there is a decreasing trend in the number of fishermens and vessel since 2004. In this suitation, we use decision tree to help us get a rich picture of the decision making. other tools also have been used.

In the location decision making, our team decide to use SMART, risk analysis and AHP. those tool helps to evluate both quantify and qualified factors, the result shows lymington is better choice to us. For marketing, we used AHP and grid analysis. The result shows internet and TV is the highest ranking. Our group think the most inportant is traget focus, due to the small market size. and most industry is in closed area. In somecase fishermen may not use internet, so flyer can cover the area cannot covere.

March 06, 2016

Robust Decision Making

This week, the Robust decision making has started. there are several types of decision maker based on personality, including Exervtor, Introvert, Senser, User of Intuition, Judge, User of Perception, Thinker and Feeler. Among the personality type, it is not only to stick on one features, the change comes from age, situation and experience. In company perspective, decision making could be divided into three basic types, involving Operational, Emergency/Urgent and Strategic. Operational decision making refers to basic operating function of company, such as allocating employes working responsibility and handling customer complaints; strategic decision making relates a medium to long term business plan, such as a marketing research for luanching a new product and improveing the producitivity of producing process in next year. Emergency decisions is more compatiable than others, the option need to be made in a very short time with limiting information and knowledge. It is improtant to notice that bias lead to negative influences while person or team is making a decision. In order to make appropriate judgement, understanding and avoiding bias are necessary. The bia could be from the avaliability heurstic(based on ease of recall, memory structure), representivness heurstic(based on misuderstanding of stastic) and anchoring and adjustment heurstic(based on first impression override sound judgement). For the sake of averting bias, I think scientific techniques help to make right decisions. There are variours tools and methods which assist building robust decisions, such as AHP, decision tree analysis and risk analysis etc. In my opinion, robust decision making is very improtant in everywhere, people need to konw how to make good decision, what bias could impact judgement and which scientific tool is the most suitable the suitation. a good decision is able to enhance the performance of company and people life.


March 2016

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