I just move home from Manchester to Birmingham. A lot of things need to do this week. Finally, I can do some research about the PMA. At first, I struggled in choosing questions and enterprise. I have decided to answer first question, However, the selection of company is very diffcult. The most knowable enterprises has very good performance, and processing in continous improvment. However, I have limitation of understanding on UK SMEs. In addition Chinese SMEs are very diffcult to find surpporting documnet in English. Ultimately, I have choosen HTC corporation which is a taiwanese multinational manufacture of smartphones and tablets. Accoring to poor proformance in recent years, it has to find apporach to improve continuously. Obviously, it faces many diffuclties, for example, Apple, Samusng are very strong in high-end consumer group. In addition, Xiaomi, Huawei are dominant in low price mobile devices. How does HTC overcome the dilemma. How does EFQM excellenc model surpport my assumption and proposal? I am very interested in this area of researching.