Writing about web page http://www.nytimes.com/2009/01/05/technology/05bluray.html?ref=business
The New York Times give something of a preview to the Consumer Electronics Show, which starts on Wednesday in Vegas. "Nearly two million square feet of convention hall will be stocked with the latest mobile phones, portable music players, digital cameras and expensive flat-screen televisions." I don't know much about the event, but I expect it involves a lot of dudes in suits and shades telling anyone who will listen that they represent the next big thing.
This article focuses upon the challenges facing Blu-Ray in the market. A central difficulty is how to tell audiences that Blu-Ray is significantly better than DVD (because, well, I'm not convinced that it is). One of their strategies is to introduce a 'BD Live' service:
Analysts say they expect companies to announce more support for a feature called BD Live (as in Blu-ray disc live), which lets people download additional material from the Internet and interact with friends in text chats that appear on the television while playing a movie.
I often find it annoying enough when I get distracted by a real thing when watching a film. Let alone a chat box unexpectedly intruding upon the experience. This feeds into a model of how audiences consume films as digital media that is often propagated in discourses - as one of many 'competing elements', to borrow Aylish Wood's phrase, jostling for perceptual position. I haven't used XBox live all that much, but in my experience it is less interesting for the social opportunities it provides and more so for how it enhances collaborative gameplay. I want to talk to people so we can figure out how to shoot these zombies up, not so they can tell me about their day - I have friends to do that with.
It could be interesting to imagine how such a BD Live feature could be used to create collaborative, real-time film criticism - like a user-initiated director's commentary, a phenemenological commentary. This seems to be more thought and imagination experiments though, as I imagine the appeal and utility would be novel but short-lived.