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August 24, 2006
Comics, popular culture and the internet
Writing about web page http://www.timesonline.co.uk/article/0,,2-2319460.html
Two factors led me to write about this topic. Firstly, I was reading a piece by Umberto Eco about comics the other day and it got me thinking about the place of comics/graphic novels within popular culture. I don't claim to have the insight of an internationally renowned linguistics Professor and novelist but I do quite like comics. The second factor I will explain later.
I find it interesting that comics, on the whole, have been such a minor presence within popular culture and largely looked down upon outside of a certain niche constituency. This is surprising since people tend to be more easily stimulated by visual stimuli than cerebral (compare the popularity of television to reading; how many of us haven't slumped in front of the telly because we're too tired to do anything else?). Yet most children are exposed to comics throughout their youth, most adults enjoy newspaper strips and cartoons, the church saw pictorial narrative as the primary mechanism of reinforcing the gospels to an illiterate, Medieval population and some of the earliest forms of writing were basically figurative pictures.
However, this is a peculiarly Anglo–Saxon issue. On the continent and in Japan, comics were a hugely popular adult medium through the latter half of the last century; not on the scale of television or cinema, but on a level, perhaps, with something like jazz. A myriad of genres continue to flourish (particularly in Japan) and there is little of the monoculture exemplified by the American fetish for super heroes and the UK's (now almost forgotten) love for war and sci–fi, both of which were targeted largely at children or a very niche audience. Outside of the UK and US, comics were (and are) cheap and disposable and, unlike newspapers, pure escapism for commuters.
In recent years, however, something has happened to the role of comics within Anglo–Saxon popular culture. Comics are moving up the food chain and increasingly targeting an intelligent, adult market rather than the adolescents of the past. Not only is Umberto talking about the medium but comic books are entering the popular press as news items (see link and link). Alan Moore - perhaps the most renowned contemporary creator (even if you haven't seen a comic since one was thrust into your grubby, seven year old mitt, you may have heard of 'Watchmen', 'V for Vendetta' or 'League of Extraordinary Gentlemen') - has kicked up a storm of controversy by releasing an unashamedly adult and literary piece, Lost Girls (see link). I won't go into the controversy here but it has been widely reported and can be read across the net (see link and link). At the same time you have works like Neil Gaiman's Sandman being released in £65 hardback volumes (link) that are clearly not aimed at the fifteen year old goths who may have driven its popularity when released in its 'singles' form (I use Warren Ellis' terminology). I'm not saying that graphic novels haven't crossed over into the mainstream before (Maus comes to mind) but this is the first time that there has been the consistent and sustained flow of products indicative of an industry changing and a flow of professionals from the respectable medias in to comics (Jos Whedon, Ian Rankin et al). The change may have begun in the late 80s but only now is it going to reach critical mass.
£3) which are sold in specialised shops miles from the high street. Works like Sandman and, to a lesser extent, Lost Girls prove both media interest and the market but they are too expensive and too inaccessible to most readers.
Which brings me on to the second factor prompting me to write about this. I noticed that someone on Warwick Blogs was writing a web comic. It was okay and critically, it appeared to be written by someone not exposed to the geekier side of the industry I've outlined above. It led me to search google for Web comics and I found 127,000,000 hits (including a useful directory at www.thewebcomiclist.com). It seems to me that comics and the web go perfectly together. The web is the ultimate democratisation of information and comics are the perfect, democratic artistic medium; you don't need the skill or talent of a musician, the money and facilities of a film maker or the stamina of an author. Furthermore, I would argue that the web browsing public will find comics more palatable than film (the quality of which is years away from broadcast parity)and pure text because you need to commit so much time to read a sizeable enough chunk to realise what you reading is dross. On the other hand the quality judgement on comics can be made very quickly based on the art alone (or a very quickly read sample). Finally, unlike music (and film to a lesser extent) people write web comics in the same way people write blogs; to put an opinion out there or just to be creative.
So, will comics remain a nerdy, niche medium or will it complete its maturation via the web and become a viable top tier medium? Thoughts?