All 1 entries tagged Marketing

View all 64 entries tagged Marketing on Warwick Blogs | View entries tagged Marketing at Technorati | There are no images tagged Marketing on this blog

May 12, 2006

Marketing Analysis (IB3850) Exam Case Study

So now that the case study has been released for IB3850 what does everybody think of it?

After reading it through I am unsure about which topics they intend to ask about in the exam. I would like to think they are going to ask about one of the big two topics, in my opinion, segmentation and consumer buying behaviour, but the only aspect of those I see in the case is the positioning of the Ikea brand within the American market.

Instead, I think there are links into distribution (e.g. flat–pack advantages and large superstore–like retail centres) and international marketing (e.g. standardisation versus customisation).

Also, the very fact that they inform you of Ikea's price matrix makes me think that pricing issues could crop up.

What do you think? Do you agree/disagree with any of my points?


April 2020

Mo Tu We Th Fr Sa Su
Mar |  Today  |
      1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30         

Search this blog

Galleries

Most recent comments

  • many a true word is spoken in jest – bands most unheard will always be best.goin to newquay in 2 wks… by nicky on this entry
  • Try the Catch–It Kebabs. New album Return of the Kebebulance by Rob Rivers on this entry
  • Streetlight are an amazing band, glad to see other people in the UK appreciate them. Take a look at … by Ska-Punk on this entry
  • Bring on the fish! by on this entry
  • Yeah we have it here as well in Leam, though ours has just died in that we can't get any digital sig… by on this entry

Blog archive

Loading…
RSS2.0 Atom
Not signed in
Sign in

Powered by BlogBuilder
© MMXX