May 03, 2006

The Apprentice and Blair's Britain

Writing about web page http://www.guardian.co.uk/commentisfree/story/0,,1766121,00.html

Provocative, persuasive piece of analysis of The Apprentice as a cipher for Blair's Britain from Jonathan Freedland, one of The Guardian's most persistently reliable and interesting columnists. In the space of a column the analysis has a lot to say not only about television but about our socal and political cultures, about ethnic diversity, meritocracy and the potential irrelevance of a university business education. Freedland's big conclusion, however, is that The Apprentice teaches us that

deference is far from dead, it's just that now there is a new class to be deferred to – the aristocracy of wealth. And in this new nobility, Alan Sugar's blood is purest blue.

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