The Apprentice and Blair's Britain
Writing about web page http://www.guardian.co.uk/commentisfree/story/0,,1766121,00.html
Provocative, persuasive piece of analysis of The Apprentice as a cipher for Blair's Britain from Jonathan Freedland, one of The Guardian's most persistently reliable and interesting columnists. In the space of a column the analysis has a lot to say not only about television but about our socal and political cultures, about ethnic diversity, meritocracy and the potential irrelevance of a university business education. Freedland's big conclusion, however, is that The Apprentice teaches us that
deference is far from dead, it's just that now there is a new class to be deferred to – the aristocracy of wealth. And in this new nobility, Alan Sugar's blood is purest blue.