All entries for Tuesday 14 March 2006

March 14, 2006

I'm a boffin

Writing about web page http://iccoventry.icnetwork.co.uk/0150business/0100news/tm_objectid=16798399%26method=full%26siteid=50003-name_page.html

BOFFINS Stuart Sutherland, Ray Irving and Helen Langton have scored a global success with a new health website.

According to the Coventry Evening Telegraph, who last week did a feature on our most recent CancerNursing.org course on Cancer Care for Children and Young People, I'm a boffin. I've never thought of myself as a boffin but now I must surely get myself a white coat from a workwear clothing manufacturer as soon as possible.

Do readers of local newspapers really need to have this sort of work translated to them in this sort of language? Do local journalists feel that this is the only way in which we can be understood? Should they not spend more time checking that their rewrite of your press release maintains some sort of accuracy? Still, it's very welcome publicity which took up over a third of their business page. I'll happily be a boffin if that's the price of coverage in the local press.


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