I went along to yesterday’s Keynote Lecture by the VC, Professor Nigel Thrift http://nigelthrift.org/. The lecture was entitled “Pass It On: Towards a Political Economy of Propensity”, subtitled ‘What Gabriel Tarde Can Still Teach Us’. Tarde was an early French sociologist, who was precursor to the more well known Emile Durkheim and Max Weber, and whose work is being re-visited by sociologists looking for ways to examine changes taking place in society http://www.britannica.com/EBchecked/topic/583438/Gabriel-Tarde. Bruno Latour, Professor at Sciences-Po, Paris wrote an interesting article on Tarde in 2001 which is available on his website http://www.bruno-latour.fr/articles/article/082.html
I haven't sat in a lecture theatre to listen to an academic presenting a paper for quite some time, so it was quite a challenge to keep up with the intellectual threads of the lecture. But what I managed to retain from the lecture was that Professor Thrift used Tarde’s theory of imitation as a framework to try to understand individual behaviour in modern social phenomena such as those occurring in the current economic crisis. He introduced a concept of the logic of propensity which brings together biological and sociological interpretations to attempt to calculate “the madness of people” (from a quotation by Sir Isaac Newton). He provided some interesting examples of how new technologies, and advances in neuroscience in particular, are providing opportunities to understand more about the process of imitation and how it can be harnessed and directed through a series of continuous tactical adjustments.
Many more arguments and concepts were presented during the lecture, which would have been more meaningful to academic researchers with an interest in this wide-ranging topic. Perhaps others who attended would be willing to comment on what they took away from what was a very thought-provoking lecture by the VC?