All entries for November 2011

November 17, 2011

What’s the deal with QR codes?

QR Codes, the little black-and-white square barcodes that can be scanned with a smartphone or tablet PC, are becoming more and more popular. They can be found in magazines, on billboards and even on television programmes. QR Codes are a way of storing and communicating information such as a link to a website or a paragraph of text. The technology was originally developed for tracking parts in the automotive industry, but is now used by many companies as a way of enhancing their advertising material.

How can companies use them?

First, a company decides on the data they want the QR code to contain; this could be an electronic business card, a link to a website or a paragraph of text. The code can then be generated for free on a number of different websites. A Google search for “QR code generator” brings up over 13,000,000 results, so companies are spoilt for choice! The QR code is then printed on advertising materials, product packaging or even displayed on a website. The customer can then scan the code with a smartphone if they have the appropriate app (free to download on most smartphones).

QR codes are popular, but is this because companies are keen to follow the trend or are they genuinely making use of their capabilities?

These little codes can easily be given built-in functionality such as triggering an email/SMS to your sales director, or linking to video on the internet. They can also be customised to include company logos, images and different colour schemes to make them fit in with existing branding.

With all these possibilities available, it seems a shame to simply use QR codes as a glorified hyperlink.

For more information on QR codes and how they can be used in your company, get in touch with the SME Programmes Team, or alternatively scan the QR code below!

qr_code_for_blog.png


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