October 25, 2011

The Power of Networking

It’s something that every business has to do whether small or large, and that’s network. I have to network often, as do my colleagues. It is important to stay in touch with what is going on out there. We all have different reasons for networking with other individuals, groups and businesses; however most of us network ultimately to drive new business opportunities.

There are a few important tips to remember when networking.

  • If attending a pre-organised networking event, be sure to scope out who will be attending. Have a STRATEGY of who you need to talk to and what you want to talk to them about. With this in mind you will feel more confident and at ease when approaching people.
  • Develop a PITCH outlining who you are and what you do without over complicating your offer. If you can’t explain what you do in less than 20 seconds then you will lose the attention of your audience. It’s fine to go into some more detail following your initial introduction.
  • While you may be preoccupied in delivering your own message to fellow networkers, it is equally important to LISTEN to other people and not talk over people. Let each person in the group input into a conversation. Do not oversell yourself; this will only detract attention from your offer.  
  • IMPACT and influence are important elements when networking. Think about key areas of your expertise or your business offering that will be most impactful. Is there anything particularly innovative or new in the way you do things? It may not be related to products or services but the way you run your business or other interests you have. Giving people a reason to remember you should result in more calls following the networking meeting.

We will post regularly about upcoming business networking events on an ongoing basis.

Check out the following business networking groups in Warwickshire for now:

Warwickshire Business Club

Warwick Business Growth Network

Circle Events

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