All entries for Thursday 05 May 2005

May 05, 2005

Kellogg’s Cornflake Lightsaber Related Disappointment

I was standing in Sainsbury yesterday when I stared down at the next item on my list. It read “cereal”.

I decided to continue as if unperturbed by the fact that I was going to have to make a breakfast meal orientated decision. I instinctively reached for the weetabix, my safe haven in a world of uber healthy bran related options and artificial sugar “enriched” krusty – o type cereals. But just then something caught my eye…

Kellogg’s cornflakes, and today they came with reinforcements. A free toy. Those cunning bastards. A lightsaber puzzle. My mind flashbacked to the advert…tony the tiger saying “good enough to test a jedis skills they’re grrrrrrrrrrrrreat” how could I resist.

My main area of dissapointment came when I opened my cereal this morning. The toy poped out on the first bowl. The toy never pops out on the first bowl. This isn't supposed to happen I said to myself. I wanted the antisipation. I wanted the drama. I wanted the "will I get the toy in this bowl" feeling. I thought they were packed specially at the factory so I need to finish the cereal before I get my shiny reward!

This was not so. The second area of dissapointment is that the toy in itself is rubbish. Maybe its just the human condition, grass is greener syndrome. I've been known on many occasion to ruin a perfectly good pack of cereal by ripping it apart in search of the cheap plastic toy inside. Why should I be annoyed when the toy is presented to me on a silver platter…..I just love the chase.

Well today I learnt my lesson.

oh and tony…..they are not great…..not great at all (shakes head solemnly)

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