Knowledge is inseparable from the modern business. Basically, globalization has brought the new opportunities to the marketplace. Thus, the entrepreneurs have to realize the demands around the world and further to customize the suitable service to some specific regions. It doesn’t make sense to treat the customers from different countries with the same approach. It is as the same as facing new competitors. Challenges are always coming along with the opportunities. Managers should get used to take the new challenges in modern competition. That is also the reason why continuous improvement becomes necessary nowadays. When new competitors come to new markets, they always got fully prepared for all kinds of tasks. In order to take the market share, countless market researches were made by their employees. Therefore, no one will neglect the importance of knowledge. No matter it’s new challenger or the top in the business. Knowledge is crucial part in this fierce contest.