February 09, 2012

CSR presentation

Originally, I thought that CSR is only an unrealistic concept in modern societies. Undeniably, majority of companies are created for material benefit, so it is hard to connect those unprofitable affairs with business running. However, through this session, I changed some ideas about CSR. Firstly, CSR has some positive effects to societies and corrects general ideas which business put money as its first priority. Based on benefit to societies, business coined some positive image for the civilians. This might help to hire more outstanding people or attract some employees with similar thought. Furthermore, as Zoe said last week, CSR can create more opportunities for business. Unilever is a very impressive case for promoting CSR. We also learned a lot through preparing this presentation. Although some defects were in these slides, it still brought us to see the different aspects in enterprise.

My personal experience might be a little negative in implementing CSR, because sometime I was asked to do extra work without pay. After this class, I got new recognition about my previous effort and recognized the value of those works. Back to reality, even if those works are very meaningful, honestly, I’m much willing to do some jobs with material parts.

- One comment Not publicly viewable

  1. Oritseweyinmi Barber

    You know, interestingly i felt the same way you did about CSR prior to Zoe’s presentation. I was of the opinion that most company’s saw it as a necessary evil they had to endure, but now, like you said I realize that a cleverly developed CSR policy/initiative can actually add value to an organiztion, whether financially or otherwise

    10 Feb 2012, 23:21

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