All 1 entries tagged <em>Google Update</em>Robert McGonigleRob McGonigle's WebLog. This blog records my research and thoughts on search marketing. Many entries contain stuff removed to re-focus my OU project, "Identify the enduring concepts of Internet Search for SMEs".https://blogs.warwick.ac.uk/robmcgonigle/tag/google_update/?atom=atomWarwick Blogs, University of Warwick(C) 2024 Robert McGonigle2024-03-29T14:00:52ZWill Google's next search update boost mobile-friendly sites beyond Mobile devices? by Robert McGonigleRobert McGoniglehttps://blogs.warwick.ac.uk/robmcgonigle/entry/googles_next_search/2015-03-18T09:40:39Z2015-03-18T09:40:39Z<p>The new Google Mobile-Friendly Ranking Algorithm is due on April 21st.</p>
<p>Google have briefed that the new upcoming search change will have a greater impact that the Panda changes.</p>
<p>Some have assumed that this will only impact mobile search results, see this <a href="http://searchengineland.com/how-large-is-googles-mobile-friendly-algorithm-larger-than-panda-or-penguin-217026">searchengineland post</a> but I am not so sure.</p>
<p>Two years ago when Google were stopping us running completely isolated mobile and desktop Ad campaigns they explained that searchers were continuing sessions over multiple platforms.</p>
<p>Starting at lunchtime on the office PC, follow up on the phone on the train home before sealing the deal on the tablet during the Ad break of a TV soap.</p>
Google were seeing this impact back then but I have seen the growing evidence in the Analytics of my client’s websites. Mobile device session shares are growing with some sites beating 30%. Up to 44% of visitors on an ecommerce site will return 2, 3 or more times before buying using a range of channels; search, direct, referral sites and social media. People are regularly using at least 2 of the 3 platform categories: computer, tablet & mobile.<br />
<div style="margin-left: auto; margin-right: auto; text-align:center;"><img src="http://blogs.warwick.ac.uk/images/robmcgonigle/2015/03/18/mobile_share-of-sessions.jpg?maxWidth=500" alt="Growing Mobile Share of web sessions" title="Growing Mobile Share of web sessions" border="0" /></div>
<p>I believe that a poor mobile usability score will soon start to hurt a website’s <span class="caps">SEO</span> on <strong>all</strong> platforms as visitors will be disappointed when they increasingly return using their mobile.</p><p>The new Google Mobile-Friendly Ranking Algorithm is due on April 21st.</p>
<p>Google have briefed that the new upcoming search change will have a greater impact that the Panda changes.</p>
<p>Some have assumed that this will only impact mobile search results, see this <a href="http://searchengineland.com/how-large-is-googles-mobile-friendly-algorithm-larger-than-panda-or-penguin-217026">searchengineland post</a> but I am not so sure.</p>
<p>Two years ago when Google were stopping us running completely isolated mobile and desktop Ad campaigns they explained that searchers were continuing sessions over multiple platforms.</p>
<p>Starting at lunchtime on the office PC, follow up on the phone on the train home before sealing the deal on the tablet during the Ad break of a TV soap.</p>
Google were seeing this impact back then but I have seen the growing evidence in the Analytics of my client’s websites. Mobile device session shares are growing with some sites beating 30%. Up to 44% of visitors on an ecommerce site will return 2, 3 or more times before buying using a range of channels; search, direct, referral sites and social media. People are regularly using at least 2 of the 3 platform categories: computer, tablet & mobile.<br />
<div style="margin-left: auto; margin-right: auto; text-align:center;"><img src="http://blogs.warwick.ac.uk/images/robmcgonigle/2015/03/18/mobile_share-of-sessions.jpg?maxWidth=500" alt="Growing Mobile Share of web sessions" title="Growing Mobile Share of web sessions" border="0" /></div>
<p>I believe that a poor mobile usability score will soon start to hurt a website’s <span class="caps">SEO</span> on <strong>all</strong> platforms as visitors will be disappointed when they increasingly return using their mobile.</p>0