February 05, 2009

Split–testing domain names just got more difficult using Google Adwords

Writing about web page http://ppcpromotion.co.uk/whyadwords/startingadwords

Perrt MarshallI was just noting the results of my latest set of split-testing of historic brands with specific market-targeted domains when I read a warning in one of Perry Mashall’s emails.

Google is tightening the screws on advertisers – again. One of the most effective methods for increasing your CTR and lowering your cost per acquisition is under fire. Perry Marshall.

Google’s simple rule change will outlaw any Ad group with ads that have more that one domain. To get Perry’s entertaining emails and to get early warnings such as this one just click on the panel, above / right, and sign up.

There are other ways to do split testing of domains but it has just got a lot harder for your occasional Adwords user!

To read about split-testing click the link above to my beginners guide.
Split-testing is an idea perfected in US magazines over 100 years ago with the codes in the corner of cut-out coupons and recorded in Scientific Advertising by Claude Hopkins.

- One comment Not publicly viewable

  1. Gary Taylor

    Split testing multiple domains in Adwords is relatively straight forward, but you will need to assign any additional domain names to your existing IP address. This can be done through you web host or domain registrar. You will need to amend the A record for the domain to point to your existing website’s IP address and allow it a few hours for it to propagate through the server.

    05 Apr 2012, 00:44

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