All entries for Tuesday 07 October 2008

Reverse 'Bread Crumb Trail' generates good titles for eCommerce Shopping Cart Sites

Writing about web page http://www.penstamps.com

I first came across the idea of using the reverse ‘bread crumb trail’ when looking at the www.warwickmusic.com site. This is an excellent ecommerce site that is integrated into the Warwick Music’s backend Sage system. Their categories, subcategories and product pages were logically organised and well titled.but some interim product lists were not comprehensively titled. I noted how well their ‘bread crumb trail’ read backwards.
Home › Sheet Music › Choral › School Musicals
became
School Musicals Choral Sheet Music – Warwick Music
Switching all titles to the reverse of the ‘bread crumb trail’ order worked well.

Looking at www.penstamps.com , an X-CART site, this did not work so well with Penstamps :: Range :: Fountain becoming the ambiguous Fountain :: Range :: Penstamps. Indeed reading the ‘bread crumb trail’ backwards becomes a good test for the categoty structure.

The roller ball page, above, is now titled:
Roller Ball :: Stamp Pens :: Penstamps – Stamp Pen Shop

Robert McGonigle : 07 Oct 2008 14:30 |  Tags: Bread Crumb Trail Ecommerce Online Shopping Cart X-Cart |  Comments (1) |  Close comments |  Report a problem