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January 04, 2007

Using digital media: copyright, DRM and safe [e]learning practice

I am often asked to give advice on the digitisation of copyrighted content and its distribution online. I’m not an expert on this, and claim no qualifications. But I have studied the issues and attended some good courses. In an attempt tp summarise this knowledge, I have created this (draft) document. You can read this in whatever order you like, either the good news first or the bad!

Key sources on which this is based:

The bad news

Contrary to popular belief, there is no blanket ‘fair use for education’ exemption within British copyright law. Furthermore, educational bodies are increasingly considered to be commercial organisations. If we infringe upon the rights of another commercial organisation, they are likely to pursue us for compensation. The position of the university on this, as embodied in its acceptable use policy (AUP) for IT, is that individual members must not use University facilities to commit such infringments. Employees of the University should not commit such infringements in the course of their work.

Although we have a limited license agreement that allows us to reproduce certain copyrighted materials on paper, there is as yet no such agreement covering digital media. Similarly, print media that has been digitised is not covered. The Library are currently piloting a very restrictive digitisation license, but only in a controlled way. There is a good reason for this limitation, from the perspective of copyright holders. Once content has been digitised, it can be redistributed to thousands or even millions of people at the click of a mouse button. When this happens, they no longer have control. Digital rights management (DRM) systems are being developed to allow controlled digitisation and redistribution, but are not yet widely used.

The situation becomes worse when digitised material is uploaded to the web. Redistribution then becomes even more simple. It is often assumed that storing content on a password or permissions protected web page is acceptable. Rights owners would counter that the material may still accidentally or deliberately be ‘leaked’ into a public realm by anyone with access to the restricted page. Imagine if a student were to make a copy and then post it publicly on their blog. Auditing of digitally stored materials may occur, even behind protected pages, and this can lead to painful consequence.

The good news

There are three significant exemptions that we can exploit. Firstly, and most well known, are the various expiration periods of rights under protection. For example:

  • In literary, dramatic, musical or artistic works copyright lasts 70 years from the end of the calendar year in which the author dies.
  • Sound recordings, usually 50 years from the end of the calendar year in which the recording is made (there are complications).
  • Films, 70 years from the end of the calendar year of the death of the last to die of the following persons: the principal director; the author of the screenplay; the author of the dialogue; and the composer of music specifically created and used in the film.

(Adapted from the Cambridge University copyright web site )

However, you might want to use more recent materials. There are two further ‘permitted uses’ available to us:

  1. Making copy for personal research or private study – and that means personal, you cannot use this exemption to make copies for groups of students or researchers. They can of course make their own copies.
  2. Reproducing an ‘insubstantial part’ of a performance or publication for the purposes of criticism or review.

One could argue that much of what we do in higher education, especially the arts, constitutes criticism or review. This enables us to use citations from publications or small lower quality images of artworks without explicit permission (although it is often good practice to ask first, as this keeps artists and publishers sweet). There is a significant caveat: ‘insubstantial part’. This does not necessarily describe a quantity of the original work. To calculate whether you are reproducing a ‘substantial part’ consider this question:

Would the acquisition (or viewing) of my reproduction make the acquisition (or viewing) of the original in some way unnecessary?

If yes, then you have definitely used a substantial part. For example, this is the clause that prevents theatre critics from giving away the ending of a play. Note that you can still use your criticism to convince people that the play isn’t worth seeing on artistic grounds. For more information and ideas on the permitted use for criticism and review, read this blog entry.

And finally, remember that if you really must use a substantial part (or whole) of a performace or publication, it is worthwhile simply asking for permission from the copyright owner. Explain to them how you are to use it in education or research, tell them that it will increase the prestige and even sales of their work, and reassure them about how you plan to control access to the reproduction. There are organisations that exist to support this process. I will investigate these and report further.


June 07, 2006

What does it mean to be digitally native?

The term ‘digital native’ expresses a useful concept in clarifying the aims of learning technology development. It signifies both the technological and cultural challenges that we face. A specification of what it means to be ‘digitally native’ provides a clear cut measure for us to assess progress, and at the same time helps to explain why being digitally native is a good thing. Finally, it is a starting point for considering how we can create a digitally native university.

We do a lot of work on the assumption that the wider use of ‘e-learning’ or ‘learning technology’ is necessarily a good thing. This of course needs some explication and justification. Our founding claim is that learning, teaching and research (LTR) can be significantly enhanced with the application of appropriate digital and online technologies by staff and students for whom those technologies are self-evidently obvious and natural.

LTR activities are usually collaborative. The use of technologies within such collaborative activities requires that the various partners are comfortable and capable with the tools used. Each collaborator can be skilled to a varying extent, with some super-users leading the way. But experience shows that the more widely the skills are spread, the better the uptake of the technology, and the more effective it is in enhancing the activity.

The concept of ‘digitally native’ is useful. My conjecture is that the more people who are ‘digitally native’ the more effective the technologies can be in enhancing these collaborative activities. Steve Carpenter (Sciences E-learning Advisor) introduced me to the term ‘digital native’, and its antithesis ‘digital immigrant’. The terms, it seems, were invented by Marc Prensky (CEO of Games2Train and author of Digital Game-Based Learning). You can read more in his article Digital Natives, Digital Immigrants in which he makes the more dramatic claim that there is a mismatch between digital native students and the digital immigrants who teach them. I’m not going to assess this claim. Rather, I want to give a more explicit definition of what it means to be digitally native, as a means to outline a vision of where I think the university should be in five years time.

What qualifies someone as being ‘digitally native’? A simple set of skills, employing the best available technologies. The digital native does the following:

  1. produce and store quality content (text, images, audio, video, diagrams, databases etc), with consideration of its presentation online;
  2. share content online, in an appropriate location and with appropriate security constraints (considering legal, moral and inter-personal issues);
  3. where responsible, maintain, update and remove content;
  4. structure the relations between content items;
  5. classify and describe content to make it more meaningful and useful;
  6. locate, assess and use shared content;
  7. edit and extend, comment upon, filter, and recommend to others;
  8. record and reflect upon their own work and that of others as represented by their online activities;
  9. create,define and manage networks of other online people;
  10. build up an electronic portfolio and profile;
  11. present samples of online work;
  12. reflect upon this work, in collaboration with others, so as to identify strengths, weaknesses, and actions for improvement (informally, or formally as peer review).

My assessment of the Arts Faculty at Warwick is that it is edging slowly towards being digitally native, but progress is slow, and in some areas non-existent. This pace is surprising, considering the technologies and services that are available. We have a reliable and increasingly extensive web architecture (Sitebuilder, Forums, Blogs), which is well supported and increasingly ubiquitous. There are also many isolated examples of successful technology enhancement of learning, teaching and research. But these remain isolated. Prensky would argue that the big blocker to a digitally native university is that the majority of the people who do the teaching and set examples to be followed are in fact digital immigrants.

My big question is therefore: what can I do to help more people in the Arts Faculty become more digitally native? – a big open question, but at least it gives me a very clear focus for my work. Our (Elab’s) response to this could be to just go ahead and create lots of online learning content for people, as some other universities have done. But that is certainly an un-scalable and un-sustainable approach. Rather, we create technologies and support people in using those technologies so that they become more digitally native. In answering the big question this approach provides a good starting point. But perhaps becoming digitally native is more difficult than we expect.
My first reflection on this is that our ELAT advisory process is successful because it works on an individual basis with people who tend towards the digital immigrant end of the continuum. We are therefore able to get to know their individual ‘technology comfort zone’, and edge them out of it in a sensitive and managed way.
And my second reflection: when I explain to people what i do, saying that I help staff and students become more digitally native is much more meaningful than saying that I am an e-learning advisor. It has other advantages in that it is easier for me to explain that I m enhancing their current uses of technology (which may just be pen and paper), and am giving them skills that are applicable in a wider range of contexts than just teaching.