We thrive on social interaction –There is no lone genius
A recent survey from the global web index showed that there are there are 2.3 billion active social media users in the world. We human beings are social animals. We love to form groups and socially interact.The use of social media has tripled over the last few years.
Our social brain is responsible for our evolution to whom we are today.
It is based on the simple knowing that a single person need not possess and have all the expertise and knowledge in the world. We can seek knowledge and expertise from others as well in areas where we are lacking.
Many scientists and researchers have agreed that there is no lone genius. It is through successive iteration of ideas and collaboration with others that insight happens. We need to collaborate and socially interact with others to make our hunches right and take it a conclusive understanding.
Apart from a few usages of social media within organisations for collaboration and chat messages, now called enterprise social networking or social collaboration, social media on the consumer side, is still in the realm of sharing jokes, photos and videos for entertainment purposes.
A recent HR survey from Bamboo shows that about 68% of employees in the United states, do not mind taking a break during the day for surfing social media sites. And about 40% of them spend about 10-30 minutes on the same.
Having said that, social media is an attitude. The underlying behaviour of the participants very much depends on the current prevailing culture of the place and the whole world in general.
Social media is self-organising and continously evolving. There are pockets within niche industry cirlces like advertising and the recruitment industry where professionals use social media for more productive purposes.
We thrive on social interaction. There is no doubt about it. Social media has provided a conduit. My concern is that this conduit needs to be used in a much more productive manner for professional collaboration as well not just for sharing jokes and photos alone.
There are sites like Linkedin groups which do a good job. But then, there is no much linkage and penetration among various social groups for its usage.