February 15, 2011

Minutes 7 February 11

Meeting Minutes-Paul’s Excellent 7



WMG Syndicate Room 013

Meeting Called By: Paul’s Excellent 7

Type Of Meeting: Progress

Name of Meeting Facilitator: Yanik

Timekeeper: Vagelis

List of Attendees: Vagelis, Sakshi, Edelen, Ponthy, Yanik, Jan


1.    Vagelis

Greek problem – two surveys demonstrating lack of competitiveness. Will implement EFQM to SME’s to improve them. SME’s because they make up the largest part of the company. Why not just give it to them and tell them to implement? They lack time to think about it, so Vagelis aiming to create specific guidance.

2.    Jan

Submitted outline already. Has made presentation for Friday, based around outline. Re-worked research question based on last week’s feedback. Needs to identify that sustainable success is dependent on stakeholder management, which is dependent itself on leadership. Happy with problem, and objectives. Went a little into answering problems, will modify. Chosen a relativist research approach, with mainly secondary data, though primary might be needed.

3.    Edelen

Chinese/Mexican similarities in development problems. Governments themselves have a short-term focus. Many in Mexico try to implement CSR, but it’s hard to get support. Not given respect, treated as a marketing tool. Has looked at key elements of innovation and sustainability. Overlap – long-term thinking. Will look at creating framework to guide/assess Mexican SME’s. SME’s chosen as responsible for 70% of pollution worldwide, but more likely to be innovative as they have no structure.

4.    Yanik

How can you encourage the development of responsible and sustainable excellence within European MNC’s? This is ok – not too general, need to make sure that my outcomes give me something to market later. Should come out of objectives. Expand on problems associated. Hoping to submit proposal before meeting at end of the week.

5.    Sakshi

Looking at improving customer (stakeholder choice) satisfaction/relations within UK commercial/retail banks, with a view to doing so through CSR practice. Have a bad reputation, lots of customers switch.

6.    Ponthy

MNC’s tend to work on supplier development to improve bottom line, secure supply base, etc. Research will focus on Company X, a large MNC in Indonesia. Meant to follow European HQ guidelines, but since they are in an emerging market, mutual trust is a problem when developing suppliers. How can you move this towards a partnership? Case study approach – secondary data. Comparing between scholarly views and practical opinions within company.

Summary Of Discussion and Conclusions:

Action Items and Deadlines:

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