All 2 entries tagged Google
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March 22, 2009
In a previous analysis, I had contended that "competing with Microsoft requires that Google re-evaluates its image and marketing programs. Word of mouth can be a feasible marketing strategy for a start-up but is no longer appropriate for Google to compete in the application and mobile markets dominated by branded products. Google would need to adopt both business-to-business and business-to-consumer marketing strategies and make more use of its brand in order to penetrate its target markets."
Now, Google has launched web ads for Chrome. Chrome's current market share is slightly above 1 % but we will have to wait for some time to see the full effect of ads. If Google steps up this campaign and lends more support to Chrome from its strongholds in content services (like a native link between Chrome and Youtube, just speculating), we may end up witnessing another round of browser wars.
November 13, 2008
Writing about web page http://www.google.com/chrome
Chrome is Google's browser, made available for download early September although it's beta (forever?). I've used it, pretty fast but does not seem to be as skillful as Firefox. My contention is that Chrome and Firefox will merge some time. Acquisition is self-contradictory in the open source world but mergers may make sense, even if it's very difficult.
Here's a content analysis of what Chrome purports to be: