All 2 entries tagged Effective Leadership

Isn’t Corporate Social Responsibility a marketing tool?

Honestly, I used to could not see the any difference between CSR and marketing. I believed that their aim were almost same, because both tools aims to increase the brand awareness via spending thousands or millions of pounds. After Zoe Chilton who works for one of the F1 manufacturers, attended our leadership class as an external speaker and talked about her experiences about how they deploy CSR and how they convince their target group. I understand that companies are able reach the values via CSR that cannot be purchased or reached by marketing tools, because marketing spends lots of money to create more market share for product generally. However, although CSR has a financial expectation in future, CSR tries to solve some problems that may be social or environmental, so it so more beneficial to our planet instead of wasting lots of money. According to me, as one of the future leaders, it is my objective to shift marketing reserves to budget of CSR.

While we were preparing our CSR presentation, I ran into with distinct CSR example which has been done by Dove. Here it is.

: 22 Feb 2014 22:50 |  Tags: Csr Dove Effective Leadership Leader Leadership Mbe Wmg Zoechilton |  Comments (1) |  Close comments |  Report a problem

Effective Leadership/ Good Leadership

Writing about web page http://www.youtube.com/watch?v=G3K92uugO9o

Let’s try to guess that how many presidents, vice presidents, deputies are existed in the world, more than 1 million or maybe more than 10 million; however, how many of them are effective leaders? Probably less than 10.000 people out of 7 billion people! How many of them are good leader? Probably less than 1000 people

Today, I want to talk about the difference between effective leadership and good leadership. Although both of them seem similar to each other, the difference is morality. The effective leadership may not care about morality. Have you watched the Wolf of Wall Street? (If you haven’t watched it yet, do it as soon as possible) The movie is about the life of Jordan Belfort who is an impressible effective leader; however, he was convicted of fraud crimes related to stock manipulation and penny stock boiler room. So basically every effective leader is not a good leader. In the movie he seems as a very influential leader, reinvented the business culture.

The effective leadership is more about how effective the leader when influencing his/her followers and motivating them. According to me, it is not so easy to run into with either a good or an effective leader in the meantime, because there are not plenty of them. Good leadership is something slightly different than effective leadership in terms of morality issues as I mentioned. Good leaders are generally well-known by almost everybody, such as Gandhi, or Martin Luther King. In this module we aim to be good business leaders that have respect to business ethics, pay attention to morality.

Up to today, I haven’t had a chance to work with or study with a great leader, but I believe that one of the most effective leaders in the world is my homeland’s prime minister who is Recep Tayyip Erdogan.

: 11 Feb 2014 01:35 |  Tags: Effective Leadership Good Leadership Jordan Belfort Leadership Mbe The Wolf Of Wall Street Wmg |  Comments (9) |  Close comments |  Report a problem