Isn’t Corporate Social Responsibility a marketing tool?

Honestly, I used to could not see the any difference between CSR and marketing. I believed that their aim were almost same, because both tools aims to increase the brand awareness via spending thousands or millions of pounds. After Zoe Chilton who works for one of the F1 manufacturers, attended our leadership class as an external speaker and talked about her experiences about how they deploy CSR and how they convince their target group. I understand that companies are able reach the values via CSR that cannot be purchased or reached by marketing tools, because marketing spends lots of money to create more market share for product generally. However, although CSR has a financial expectation in future, CSR tries to solve some problems that may be social or environmental, so it so more beneficial to our planet instead of wasting lots of money. According to me, as one of the future leaders, it is my objective to shift marketing reserves to budget of CSR.

While we were preparing our CSR presentation, I ran into with distinct CSR example which has been done by Dove. Here it is.

: 22 Feb 2014 22:50 |  Tags: Csr Dove Effective Leadership Leader Leadership Mbe Wmg Zoechilton |  Comments (1) |  Report a problem