All entries for Saturday 22 February 2014

February 22, 2014

Isn’t Corporate Social Responsibility a marketing tool?

Honestly, I used to could not see the any difference between CSR and marketing. I believed that their aim were almost same, because both tools aims to increase the brand awareness via spending thousands or millions of pounds. After Zoe Chilton who works for one of the F1 manufacturers, attended our leadership class as an external speaker and talked about her experiences about how they deploy CSR and how they convince their target group. I understand that companies are able reach the values via CSR that cannot be purchased or reached by marketing tools, because marketing spends lots of money to create more market share for product generally. However, although CSR has a financial expectation in future, CSR tries to solve some problems that may be social or environmental, so it so more beneficial to our planet instead of wasting lots of money. According to me, as one of the future leaders, it is my objective to shift marketing reserves to budget of CSR.


While we were preparing our CSR presentation, I ran into with distinct CSR example which has been done by Dove. Here it is.



Power Struggle

Today I thought that there is a slim border between the democratic leader and ineffective leader. What I mean is basically if a leader want to seem more democratic and do not have power to take tough decisions, and followers drive the organization, we do not need to have a leader which is honestly ineffective leadership, so followers can break the bonds of leadership. I do not think that taking over the leadership from the ineffective leader is an issue, if you have high amount of followers. Being more democratic always has always scared me, because honestly I felt that I cannot control the discussions and lead the team through the right path.

However, what I have learned from this module is actually I am able to control the discussions going around and lead effectively (according to assessments), although I didn’t use my autocracy over followers.

Finally, I really thank to my brilliant team who are Vincent, Jaat, Sandra, Osama, Kwang. It was a great pleasure to have worked with them.

team


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