Costly – I dont think so
For information, the Toyota F1 budget was estimated to be around $300 million. This accounts for about 0.1% of their revenue, hardly a significant amount in the context of the Worlds largest automaker. As a proportion of their losses it amounts to about 6% so a bit more of a cost but now they aren’t able to suggest in any way that they have a racing pedigree, and they wont get any television advertisng – Oh how Honda must be crying in their beer this year – will we say the same about Toyota next year?
Toyota = DULL DULL DULL is that what they want to say?
FI is it Costly – I dont think so