December 07, 2008

Various Forms of Intangible Assets

Various forms of intangible assets:

·       Intellectual property when taking the form of legal rights that include patents, trademarks or unprotected managerial know-how

·       Brands when incorporated within a durable products we see on the shelves of a supermarkets

·       Unique organisational design: simply what the name suggests, it is the way in which the firm is set up to provide the service.


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