All entries for Sunday 07 December 2008
December 07, 2008
Various forms of intangible assets:
· Intellectual property when taking the form of legal rights that include patents, trademarks or unprotected managerial know-how
· Brands when incorporated within a durable products we see on the shelves of a supermarkets
· Unique organisational design: simply what the name suggests, it is the way in which the firm is set up to provide the service.