October 29, 2008

Ikea Visit

Writing about web page http://www2.warwick.ac.uk/fac/arts/theatre_s/cp/study/design/resources/vai/

IKea Visit

This statement is a short report of my visit to Ikea on 21oct.

I’ve been asked to describe the lifestyle that Ikea is trying to sell by means of describing and analyzing the products that it offers.

Ikea is famous for its wide range of products and the low cost that it offers but I’ve realized few points about the prices that I’d like to mention.

When you enter the showroom you can see so many products placed together and forming an actual living space. All the installations look good. They present a casual, live and comfortable living space. But when it comes to the prices you should be careful, you’ll find an awesome coffee table 9.99 pounds, that’s a great deal! But next to it, you’ll find a blanket lying on an armchair; this blanket costs about 20 pounds! Here you’ll face a conflict.

On the other hand, I’ve noticed that the prices are related to the country they’ve been made in for instance the products which have been made in china are mostly cheaper.

According to these facts I suggest that Ikea products are not aiming at any special group of people and not all of them are affordable , in other words, the price range is as wide as the product range but all the products present a modern, relaxed and intimate space that everybody can enjoy.

The following part is part of an article I found at www.designcouncil.co.uk

..............................................................................................................................................................................................................................................................................................................................................................................................................................................................

Ikea: big idea

Ikea is another company with a big idea. Its brand is based around the notion that good design is for everyone, not just design snobs. Past campaigns have advised us to ‘chuck out the chintz’ and fit out our homes with well-designed furniture and products at affordable prices.
Ikea
In 2004 their advertising played on this central idea of the ‘democratisation of design’ by using an elitist designer caricature that would turn his nose up at the low cost, mass produced Ikea products.

In stores, products are given individual names and customers stack up their trolleys from the warehouse themselves (saving Ikea money in the meantime). This is all in keeping with the idea that you don’t need specialist, privileged knowledge to go out and buy good design.

Source: Design council

.............................................................................................................................................................................................................................................................................................................................................................................................................................................................


- 3 comments by 0 or more people Not publicly viewable

  1. Sue

    These days most people in this country seem to be pleased if they find a product which says “Made in Britain” on it. Particularly the older generation who remember a time when most things you bought here were not imported and “Made in Britain” was seen as a mark of quality but that was before our manufacturing industry went to the wall, this is mostly hearsay because I’m not old enough to remember these times.

    If good design is for everyone not just design snobs doesn’t buying the designs turn you into a design snob?

    Recently a Chinese person has come into my life (not in a romantic way) he’s a very nice person but he is the first person of Chinese origin that I’ve come across who seems quite overtly sexual. Going by his name I think one of his parents is probably from this country and so that might explain why he says the things he does but I must say that I find it rather disconcerting to say the least.

    To be honest I’m getting fed up of being “Crossed out Sue” on here. It doesn’t matter what anybody says a cross is not a kiss when it’s the opposite of a tick. I would have thought if a blog is definitely out of the question I could at least get some kind of recognition if only for my persistance with a tick next to my name.

    29 Oct 2008, 06:15

  2. Sue

    Another thing I forgot to mention in my favour is that I’m working towards the health of the nation in my everyday life.

    29 Oct 2008, 06:19

  3. Sue

    It’s icey out there today, windscreen scrapers to the ready!

    29 Oct 2008, 07:24


Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

October 2008

Mo Tu We Th Fr Sa Su
|  Today  | Nov
      1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31      

Search this blog

Tags

Galleries

Most recent comments

  • I am eagerly waiting for the translation. :) by Aref on this entry
  • I know what is meant by "the fear of loneliness" and I think it's in all of us to a certain extent. … by Sue on this entry
  • It's icey out there today, windscreen scrapers to the ready! by Sue on this entry
  • Another thing I forgot to mention in my favour is that I'm working towards the health of the nation … by Sue on this entry
  • These days most people in this country seem to be pleased if they find a product which says "Made in… by Sue on this entry

Blog archive

Loading…
Not signed in
Sign in

Powered by BlogBuilder
© MMXXIII