January 31, 2009

Design Brief

Design brief is a written document for a design project which is written in a collaborating process by both, the design agency and the client.

Here you can see a design brief written for a music band called 'DASTARDS'.

dastards20.jpg


November 11, 2008

Tate Modern

Writing about web page http://www.tate.org.uk

Tate Modern Visit

tatemodern_turbinehall.jpg

I visited the “Tate modern Museum” recently. Due to lack of time, I was only able to see the Modern collection on the third floor.

The first thing that caught my eyes was the games for families that were provided by the museum and the small chairs and tables specifically designed for children. Another thing that grabbed my attention was a design of the entrance hall, showing different artistic styles from 1900 to the present time.

Watching Giacometti’s sculptures closely was a great experience. What he’d pointed about the distance from the art work was a good explanation about his sculpture’s proportions. Nothing really seems the same when you get closer to it! And by looking at his works I really felt the “loneliness of being equivalent to the others[i]”, the fear from loneliness, which he tries to communicate.

I so enjoyed the “three points” by Henry Moore and I found it similar to his other masterpiece in “Tehran Museum of Contemporary Arts” and surprisingly I felt being at home!

HM                                       3.jpg

Finally I really cosider this visit as an unfinished job, I have to go there again.

                 



[i] Jean Genet


November 09, 2008

It's all about the power (Cold War Modern)

Writing about web page http://www.vam.ac.uk/microsites/cold-war-modern/

home.png

This is a short report of my visit to an exhibition named “Cold War Modern” at V & A museum of London. First I have to mention that I had a short time, about 2 hours, to visit the exhibition and therefore I couldn’t finish it all. Besides, my knowledge in history is not really sufficient to judge how the exhibition was organized but I think the space could be organized better as it was a little bit confusing.

The whole concept of the exhibition was really great because people were not likely to realize the influence of art and design on their life style especially in that particular period (the decades after the second world war) that they were all busy discussing their political views. But the fact is that the war wasn’t really over, continuing in a different form, cold war went on. Now after a few decades we can see the difference made by artists from a different perspective.

Products designed by EXAT 51 were really interesting especially because of their relation with De Stijl movement and the idea of geometric abstraction.

All the proposals for the competition “Monument to the unknown prisoner” were great. The chosen theme for the competition was to pay tribute to those individuals who, in many countries and in diverse political situations, had dared to offer their liberty and their lives for the cause of human freedom.[i] I think this is a mutual feeling between all the people around the world and it can be considered as a peace campaign.

The peace dove by Picasso is absolutely a masterpiece and especially the use of primary colors in designing the scarf is a clever choice and in my opinion each color stands for a specific race.

Being honest I didn’t get much from the movie directed by Le Corbusier. I think I have to watch it again.

In conclusion, In spite of the fact all human beings claim that living in peace is an essential need for them; we still live in a world surrounded by violence (sometimes in a form of war) and it’s all about the power!

P.S: You can find a short report of the exhibition in Times Online


October 29, 2008

Ikea Visit

Writing about web page http://www2.warwick.ac.uk/fac/arts/theatre_s/cp/study/design/resources/vai/

IKea Visit

This statement is a short report of my visit to Ikea on 21oct.

I’ve been asked to describe the lifestyle that Ikea is trying to sell by means of describing and analyzing the products that it offers.

Ikea is famous for its wide range of products and the low cost that it offers but I’ve realized few points about the prices that I’d like to mention.

When you enter the showroom you can see so many products placed together and forming an actual living space. All the installations look good. They present a casual, live and comfortable living space. But when it comes to the prices you should be careful, you’ll find an awesome coffee table 9.99 pounds, that’s a great deal! But next to it, you’ll find a blanket lying on an armchair; this blanket costs about 20 pounds! Here you’ll face a conflict.

On the other hand, I’ve noticed that the prices are related to the country they’ve been made in for instance the products which have been made in china are mostly cheaper.

According to these facts I suggest that Ikea products are not aiming at any special group of people and not all of them are affordable , in other words, the price range is as wide as the product range but all the products present a modern, relaxed and intimate space that everybody can enjoy.

The following part is part of an article I found at www.designcouncil.co.uk

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Ikea: big idea

Ikea is another company with a big idea. Its brand is based around the notion that good design is for everyone, not just design snobs. Past campaigns have advised us to ‘chuck out the chintz’ and fit out our homes with well-designed furniture and products at affordable prices.
Ikea
In 2004 their advertising played on this central idea of the ‘democratisation of design’ by using an elitist designer caricature that would turn his nose up at the low cost, mass produced Ikea products.

In stores, products are given individual names and customers stack up their trolleys from the warehouse themselves (saving Ikea money in the meantime). This is all in keeping with the idea that you don’t need specialist, privileged knowledge to go out and buy good design.

Source: Design council

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