when talk about the continuous improvement, thinking about what enterprises are doing well and maintain in the market for long time, like Cocalola,nokia,hp etc, bud do any one metioned Chanel, Dior, Estee Lauder..these luxury brands.
most of them starts from 20 centry, LV, Hermes, Chanel,GUCCI they all have a long industry life time at making bags, perfume, make ups. especially the handbags, they all very expensive, one hermes bag can equal to a car!
but why they exist? their price is expensive, and products do not innovated every year?
the effectness of brand! it is the most easiest way to make money from women...
during the economic cirsis,nearly all industry sales went down ,but the sale volume of Dior's lipstick kept increasing,even more than previous market figure.
rearch shows that women want to attract their husband or boyfriend, they make up to be sexy. especially when it comes to a difficulty time for their guys business.they may be upset or diappointed.
this stranges situation always happens in women's shoes,make ups, handbags , they run business depending on women's requirements, design products to be attractive for women.
women never be stingy to themselves.
maintain the market should know the characteristic of the market first.