All entries for Tuesday 30 November 2010

November 30, 2010

brand effect

when talk about the continuous improvement, thinking about what enterprises are doing well and maintain in the market for long time, like Cocalola,nokia,hp etc, bud do any one metioned Chanel, Dior, Estee Lauder..these luxury brands.

most of them starts from 20 centry, LV, Hermes, Chanel,GUCCI they all have a long industry life time at making bags, perfume, make ups. especially the handbags, they all very expensive, one hermes bag can equal to a car!

but why they exist? their price is expensive, and products do not innovated every year?

the effectness of brand! it is the most easiest way to make money from women...

during the economic cirsis,nearly all industry sales went down ,but the sale volume of Dior's lipstick kept increasing,even more than previous market figure.

rearch shows that women want to attract their husband or boyfriend, they make up to be sexy. especially when it comes to a difficulty time for their guys business.they may be upset or diappointed.

this stranges situation always happens in women's shoes,make ups, handbags , they run business depending on women's requirements, design products to be attractive for women.

women never be stingy to themselves.

maintain the market should know the characteristic of the market first.


Cp or Cpk stands for process capability index.

it means in a specific period, what's the capability of the process to produce products at a stable ,controable level.

operator ,machinery , materials,envrionment and technology this five main factors effect the process consistently, and the final production is effected by this five major factors.

during the production process, variation always exists. Cp compares the process spread to the width of the tolerances, tolertances should be at least as wide as the process is or more wider.

but Cp is not enough, may the tolerance of two process is same but one of them not lacated into the limits, Cpk is needed.

it measures the likehood of producing non-conforming product of the process. Cp compares the distance from the process centre to either tolerance, Cpk measurs the distance from top/bottom to the centre.

the process best situation is that Cp equals to Cpk. Cpk will never exceed Cp.Cpk can be negative if centre is outside of the control limits.

leader or employee?

leaders and employees are both essential within an organisation.

which one is more important,i.e is more effective to drive the organisation?

from my point of view, leader is more important.

genius and talents are existing among empoyees, they may from the production line familiar with manufacturing skills,they may technical staff..but what happens if they were not positoned or talent ignored?

thats a huge waste to the organisation! even they may not statisfy with the team, and leave.

this need good leaders to guide them,listen to them.

one of my friend she is really a good worker, get into a company with huge passion, think she will do very good.

but after half an year,she quit. she said although it took one hour to go to the company every morning and have to over work everyday, it dosent matter because she love her job. but when time move on, she found the management system is terrible, most staff is unhappy with the company, sales went done and no bright future for that.

after i heard this, i believe that how a good leading team is important.

100 talent idea means nothing only when can be gathered!

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