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July 20, 2007
Impressions of the iPhone
One born every minute?
I'm going to run home and ring people just to say 'Guess what, I've got an iPhone, bye!'
Well the iPhone is well and truly launched. This posting is now collecting impressions and comments from the press, blogs etc. Will it live up to the hype is the big question. As stated elsewhere on the blog the real issue for me is how well this gadget is going to work with iTunes and where is iTunes going to go? I think this will be the secret of its long-term success (or not). I'm guessing that Apple are making a play for the mobile moving impage market which will become increasingly important over the next few years. In Britain the big year will 2012! Why? UK goes fully digital & the Olympics are being held in London. Who wsaid that concidences don't exist? (A: Arthur Koestler).
To prove my point here is the comment of a journalist from Business Week, Arik Hesseldahl:
Just installed iTunes and looked in the preferences tab and noticed a new feature specific to the iPhone: Looks like it will back up data from the phone, which is a feature that cell phones in general have been needing for a long....
The Role of iTunes
As a kind correspondent in the comments box has pointed out the facility to back up is available on some phones. A contributor to the Business Week blog above has also noted this. It is the link into iTunes which is important. In this sense iTunes is just bundling already available technologies. Intantaneous subscriptions to podcasts & vodcasts as well as everything else which iTunes has to offer is a powerful marketing tool. iTunes is already a proven and popular technology which other phone companes simply do not have.
Whilst Apple is nominally ahead of the game Nokia, Sony etc will not be far behind but as with the synergies produced by iTunes and iPods supporting archiving and downloading software is going to be crucial. This is where Sony MP3 players have lost out. Functionality combined with becoming a style icon is the game.
An interesting issue is whther iTunes is going to make deals with video content providers which could effectively lock consumers into a sytem. With music the content providers and therefore iTunes had a problem. Music was easy to download in 'pirate' versions and at the end of the day anybody could go to a record shop and get a Digital Rights Management (DRM) free CD. This isn't going to be the same with video content. This huge commercial game seems to be less about phone sales than grabbing a good share of content provision via an online database like iTunes. The chic technology provides a bigger screen and an automatic widescreen facility. Whilst the technology geeks are watching out for what the next versions of the iPhone has in store look out for signs of business dealings with content providers. This is what will drive iPhone sales over the longer term once the gadgetry spree has run its course. If Apple gets this right its share price really will start to become stratospheric and with good reason. A quick look at the Footsie 500 companies will quickly show that the software providers are making more profits on less turnover than hardware providers such as Sony.
I think Apple are likely to be outstandingly successful with this combination. They have learned a lot through the iPod / iTunes combination and this is likely to pale into insignificance once the video infrastructure catches up
Thus far Apple has the edge. There are also some video links to current iPhone "rivals", which aren't really on the link below:
Some people had been queuing for days outside Apple and AT&T stores across the US to ensure they got hold of one of the devices. (The BBC provide a link to an iPhone demonstration from this page).
Can your phone do this?
Whatever else Apple appeared to get off to a good sales launch with over half a million phones sold in its first weekend. (Thursday, 5 July 2007) That has to be impressive by anybody's standards. According to this BBC report 02 is the phone company which is getting the contract to provide iPhones when they launch in the UK in this autumn (2007). However MacWorld of 20th July has discovered an argument that Vodaphone may well be the company which has iPhones if the work of a clever hacker is anything to go by.
The price is expected to be in the region of £300 initially. These sales need to be put into the perspective of the sales of other mobile handset makers. some are arguing that even sales of 10 million is still 'small beer' compared to the Nokias of this world as a BBC analysis argued in January 07 when Jobs announced the gadget:
Mr Jobs predicts Apple will be able to sell in the region of 10 million iPhones in 2008, when the device will be available not just in the US and Europe, but also in the fast-growing Asian market.
While sales on that scale would be good for Apple, they would still be relatively small beer when compared with total annual global mobile sales.
US handset maker Motorola revealed last year that it had sold more than 50 million of its Razr branded mobile phones since its market debut.
Analyst: Apple to Sell 45M iPhones in '09
One web report on the iPhone by an industry journalist Jeff Gamet8:05 AM EDT, June 7th, 2007 comments on the predictions made by a leading analyst called Gene Munster about the sales potential for the iPhone :
Jaffray analyst Gene Munster is predicting that will signal the beginning of a skyrocketing climb leading to 45 million units sold in 2009. For calendar year 2007, he expects Apple will sell 3.2 million units, and 12.4 million in 2008.
Looking at the 45 million unit prediction for calendar year 2009, Mr. Munster commented "While this may seem like a bold prediction, we believe a number in this area is not as far of a reach as some may think. Specifically, to reach iPhone units of 45 million, we believe the product will have 7.0 percent hand set market share in North America and 2.8 percent handset market share in the rest of the world."
Whilst one Internet wag has noted that 45 million phones in one year is a significant amount of the world's population the key point is that Jobs has given an estimate of 10 million sales by that time. Obviously any sales in excess of this will be a feather in the cap of Apple.
What Apple aren't saying
The handset has also been criticised because it does not use the 3G network, does not support instant messaging or voice-activated dialling and does not let people choose ringtones beyond the 25 pre-installed on it.
Some critics have said that the iPhone's touch screen makes texting hard work but most agree that the design is likely to filter down to other mobiles.
Disability & the iPhone
The "Ouch" BBC Disability Magazine has some intersting individual postings such as the one below. The posting has included some choice quotes from Apple geeks which are blunt to say the least.
I'm a bit of an Apple geek on the quiet, so when their sleek and shiny new iPhone was announced last week to whoops of delight, I'm afraid that I rather joined in the chorus of "I want one! Gimme one!" I'm ashamed to say that almost the last thing on my mind was how accessible it might be to blind and visually impaired users, considering that its operation relies almost entirely on touch-screen technology.
I must admit that a phone which is marketing itself on its visual capabilities primarily the playback of larger size video is by its very essence unlikely to be very useful to blind or partially sighted people. Clearly phones which are primarily for voice communications and interface via more haptic or aural methods are going to be more suitable. It does seem a little pointless attacking Apple for designing a piece of technology which is about visual communications. The issue is surely are there a good range of alternative technologies available for bling and partially sighted people. Voice recognition and being able to connect with soembody using voice only instructions seems the way to go. I'm sure this would be more useful for most people as well as for visually impaired people than the iPhone.
so far no manufacturer has made a phone that you can completey customize (font size, colour scheme etc) like you can with say Mac OS or Windows.
One comment on the entry seems to make the point well. Interfacing which can be accessed flexibly by a wide range of users is going to be be better. I imagine this would appeal to a wide range of people. Nevertheless touch technology as an interfacing system for large audiences is in its infancy. I suspect mobile interfacing still has a long way to go. On this basis Apple's technology is to be welcomed even if it is still limited.
Apple sold up to 525,000 iPhones at its stores and AT&T's in the first weekend since the device launched on Friday, the Los Angeles Times has reported.
By Ian Hardy
Click's North America technology correspondent
April 24, 2007
This posting is for some of the student work which has been done in response to a brief research esay comparing some of the latest new media technologies that are current or due to be released in 2007.
Student Essay 1:
Emma Williamson - Comparison of the Blackberry Pearl, iPhone and Sony UX1.
The Blackberry, iPhone and Sony UX1 are very similar in their features and style (apart from the Sony UX1 which is more like a mini computer), but they all have those slight different functions, main priorities and appeal to different markets. All of these devices have functions such as camera, music, e-mail, internet and phone capabilities. However, they all have different key functions that make them unique and different to each other.
Firstly, the Blackberry I believe has been brought out being marketed at businesses and business people. This is because it has features such as an organizer which allows you to keep an integrated address book (make phone calls and send e-mail instantly), a calendar to keep your appointments and meetings organized, a memo pad to jot down those important ideas and points from a meeting, and a tasks function which allows you to tick off your tasks as you do them whilst your on the move. Even though a lot of phones, PDAs, mini computers etc. come with internet access and e-mail account capabilities, the difference with this Blackberry is that you are able to manage 10 different e-mail accounts and log into the internet whilst on the move. For business people this is very good because they will want to be able to manage their e-mails and get in touch with people whenever and wherever they want, and the Blackberry allows them to do this. This device also has some interesting interface features such as a pearl-like trackball navigation system and a small ‘phone-like’ keypad, this uses less space on the interface therefore allowing a slightly larger screen. Also because the Blackberry Pearl is described as a smart phone (www.discoverblackberry.com) it is only phone-size and therefore easy to carry around for everyday business needs. The Blackberry also includes normal everyday functions such as text messaging, ringtone downloading, camera etc. There are some downsides to the Blackberry though, firstly it only has a 64MB integrated memory which will not be large enough of people to store their images and notes etc. that they want, this means that those who buy them will have to buy a compatible microSD card.
Next there is the iPhone. Obviously the first thing that stands out to everyone is the huge 3.5inch widescreen display with no keypad and touch screen capabilities, so you can easily navigate yourself round your new iPhone easily and effectively. Also the iPhone still allows you to sync your device straight to itunes using your pc or mac. Obviously the iPhone has revolutionary phone capabilities as well, using the touch screen keypad to write e-mails and text messages, contact your friends through phone calling and managing your voicemail like e-mail and choosing what to listen to. The iPhone is also compatible with Wi-Fi, whereas the Blackberry does not as of yet, however, there are plans for the future to add Wi-Fi to future Blackberry devices. You are able to browse the internet whenever you are in a Wi-Fi hotspot. You are able to get the iPhone in either a 4 or 8GB built in memory which would be fine for people who just want some music, but for those who need the iPhone for bigger and better things you cannot put in removable memory. The iPhone also comes with an integrated 2megapixel camera. I think that it is obvious the iPhone is most effective for leisure and most probably aimed at the younger market because of the music, film, TV, camera and photo capabilities.
The Sony UX1
Finally we have the Sony UX1, this device is effectively a handheld laptop. It has all the capabilities of a computer just in a smaller package; it comes with word processor capabilities, e-mail, internet, Wi-Fi connection etc. This device has the largest screen (4.5 inches) of the three but also comes with a computer like keypad/board, also it too has touch sensitive screen like the iPhone (two choices, you can choose what you prefer.) the Sony UX1 I believe is being aimed at business people again, and people who need the capabilities of a computer whilst on the move but do not have the space to be constantly carrying round a laptop. You may notice that the UX1 does not have actual phone capabilities but, over the internet you can make internet calls (via a microphone) and log into your favourite instant messaging service (like MSN) to have a chat with your friends on the move. Also the UX1 comes with two integrated cameras, a 0.3megapixel one on top and a 1.3megapixel camera on the back. The UX1 is considerably larger than the other devices but still only weighs a mere 500g, which makes it possible to maybe not carry it in your pocket but all you need is a small bag.
I believe that the intention of the designers and companies of these devices was not to be competing with each other for the best device but because they have so many of the same or similar functions they are, this is because the public want the best new technology. They are aimed at different audiences and markets but they still over lap and could appeal to different people still. The iPhone is definitely aimed at the younger market, for its main leisure capabilities, and the Blackberry and UX1 are both aimed at businesses but the UX1 could also appeal just to those who want a small computer but not a large laptop.
Student Essay 2 (but better):
Mike Crockett - Comparison of the Blackberry Pearl, iPhone and Sony UX1.
Coming soon. . . .
April 18, 2007
Writing about web page /michaelwalford/entry/processes_of_convergence/
Writing about an entry you don't have permission to view
Stories Marking the success of the Sony PS3
Of particular relevance to AS Media Students doing New Media: Audiences and Institutions with OCR
The content of these stories will help you be entirely up to date when giving evidence which shows why media institutions such as Sony carry on investing large amounts of money in developing new products.
Sony chief hails PS3’s success in Europe Financial Times Wednesday 18th of April 2007. Please follow up links on the FT page for more on PS3.
Other useful stories:
April 15, 2007
AS Media New Media Technologies : Second Essay
The Financial Times suggests that Apple's investment in iTunes has allowed it to dictate terms to the industry. How far do you think this is true. Would you expect to see iTunes lose its dominance soon? How might the music companies deal with the future of music via the
Internet? Explain your thinking on this.
The success of the iPod:
CUPERTINO, California—April 9, 2007—Apple® today announced that the 100 millionth iPod® has been sold, making the iPod the fastest selling music player in history.
iTunes and the Music industry
One media consultancy, Enders Analysis, predicted this week that global music sales would fall to $23bn in 2009, down 16 per cent from last year.(My emphasis from FT Published: April 12 2007 22:05)
Steve Jobs CEO (Chief Executive Office) of Apple had distributed an open letter online challenging the big four music companies to allow Apple to distribute their music free of digital rights management.
Some interesting extracts to get you thinking
To begin, it is useful to remember that all iPods play music that is free of any DRM and encoded in “open” licensable formats such as MP3 and AAC. iPod users can and do acquire their music from many sources, including CDs they own.
Universal, Sony BMG, Warner and EMI. These four companies control the distribution of over 70% of the world’s music. When Apple approached these companies to license their music to distribute legally over the Internet, they were extremely cautious and required Apple to protect their music from being illegally copied. The solution was to create a DRM system, which envelopes each song purchased from the iTunes store in special and secret software so that it cannot be played on unauthorized devices.
users to play their DRM protected music on up to 5 computers and on an unlimited number of iPods. Obtaining such rights from the music companies was unprecedented at the time, and even today is unmatched by most other digital music services. However, a key provision of our agreements with the music companies is that if our DRM system is compromised and their music becomes playable on unauthorized devices, we have only a small number of weeks to fix the problem or they can withdraw their entire music catalog from our iTunes store.
Steve Jobs then moves on to consider three different options for the future of downloadable music on the internet:
The first alternative is to continue on the current course, with each manufacturer competing freely with their own “top to bottom” proprietary systems for selling, playing and protecting music. It is a very competitive market, with major global companies making large investments to develop new music players and online music stores. Apple, Microsoft and Sony all compete with proprietary systems. Music purchased from Microsoft’s Zune store will only play on Zune players; music purchased from Sony’s Connect store will only play on Sony’s players; and music purchased from Apple’s iTunes store will only play on iPods. This is the current state of affairs in the industry, and customers are being well served with a continuing stream of innovative products and a wide variety of choices.
Let’s look at the data for iPods and the iTunes store – they are the industry’s most popular products and we have accurate data for them. Through the end of 2006, customers purchased a total of 90 million iPods and 2 billion songs from the iTunes store. On average, that’s 22 songs purchased from the iTunes store for each iPod ever sold. (My emphasis. If you are going to answer a question using downloading as a case study you must have up to date figures.
Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats. It’s hard to believe that just 3% of the music on the average iPod is enough to lock users into buying only iPods in the future. And since 97% of the music on the average iPod was not purchased from the iTunes store, iPod users are clearly not locked into the iTunes store to acquire their music.(My emphasis)
The second alternative is for Apple to license its FairPlay DRM technology to current and future competitors with the goal of achieving interoperability between different company’s players and music stores. On the surface, this seems like a good idea since it might offer customers increased choice now and in the future. And Apple might benefit by charging a small licensing fee for its FairPlay DRM.
Jobs points out that clever hackers are always trying to break into systems with predictable results:
Such leaks can rapidly result in software programs available as free downloads on the Internet which will disable the DRM protection so that formerly protected songs can be played on unauthorized players.
A related problem is how to:
quickly repair the damage caused by such a leak... It is near impossible if multiple companies control separate pieces of the puzzle, and all of them must quickly act in concert to repair the damage from a leak.
Jobs has therefore developed the following policy:
Apple has concluded that if it licenses FairPlay to others, it can no longer guarantee to protect the music it licenses from the big four music companies. Perhaps this same conclusion contributed to Microsoft’s recent decision to switch their emphasis from an “open” model of licensing their DRM to others to a “closed” model of offering a proprietary music store, proprietary jukebox software and proprietary players.
The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.
Now we come to the central challenge of Jobs' argument:
Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy. Though the big four music companies require that all their music sold online be protected with DRMs, these same music companies continue to sell billions of CDs a year which contain completely unprotected music. That’s right! No DRM system was ever developed for the CD, so all the music distributed on CDs can be easily uploaded to the Internet, then (illegally) downloaded and played on any computer or player.
In 2006, under 2 billion DRM-protected songs were sold worldwide by online stores, while over 20 billion songs were sold completely DRM-free and unprotected on CDs by the music companies themselves. (My emphasis)
Much of the concern over DRM systems has arisen in European countries. Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. For Europeans, two and a half of the big four music companies are located right in their backyard. The largest, Universal, is 100% owned by Vivendi, a French company. EMI is a British company, and Sony BMG is 50% owned by Bertelsmann, a German company. Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly.
Music Companies Strategy
EMI will be the first of the four large record “majors” to remove DRM from its catalogue, although independent labels have always sold their songs without it.
The Financial Times notes that in April 2007
The world’s biggest music companies are expected to ask Apple to introduce a music subscription service to its iTunes digital media store as part of negotiations to renew their agreements with the computer company
Executives at Universal and other labels believe a subscription service could prove more lucrative for them than iTunes’ prevailing model of charging consumers 99 cents per track because it would increase consumption of music. It would also entitle the labels to a share of monthly payments, in addition to small licensing fees each time their songs are played.
Warner Music's response to the Apple challenge:
Edgar Bronfman, Warner Music’s chief executive, on Thursday slapped down Steve Jobs’s suggestion that record companies do away with copyright protections for digital music in order to spur the market’s growth.
Mr Bronfman expressed hope that the two sides could cooperate, but added: “Frankly, manifestos in advance of those discussions are counter-productive.”
Watch this space over the next couple of weeks, there will be some interesting outcomes and you will be right up to date for your exam. They will also effect your day to day practices in terms of gaining access to music.
CDs and the lack of digital rights management
Steve Jobs makes an important point although one need not necessarily agree with his conclusions. When the CD was launched by Sony/Philips as a joint development venture the prospect of them being copied was almost inconceivable. CD players were very expensive initially with even the cheapest of them worth more than many people's playback systems. They were aimed at a well off market conscious of new technologies which promised better sounding playback without the deterioration associated with Vinyl (LPs). A single scratch could easily wreck a whole album and dust was an ever present issue. Delicate cartridges were another issue. Personal computers barely existed then an the concept of the internet was unimaginable for most of the World. We are only talking of the early 1980s here!
As a result the CD didn't have any anti-copying devices in them. The first CD copiers were very expensive and the record companies insisted that they had DRM built in. The breakdown in the sytem came through computing. The invention of programmes which could 'rip' music from the CD to mass produce CDs as pirate copies took off. Then the internet added to the woes of the record companies.
SACD Copy Protection
in 2000 Sony and Philips brought out SACD which is an enhanced sound quality multitracked disc which is far superior to CD in its potential. Naturally these companies both of whom have been employed in producing music cpntent in the past were actutly aware of the problems of piracy. SACD is copyprotected according to the Wikipedia entry:
SACD includes various copy protection measures of which the most prominent is Pit Signal Processing (PSP), a physical watermarking feature that contains a digital watermark modulated in the width of pits on the disc (data is stored in the pit length). The optical pickup must contain special circuitry to read the PSP watermark, which is then compared to information on the disc to make sure it's legitimate.
The problem here for music companies is that unlike CD there is an alternative format DVD-Audio (DVD-A). This is making buyers reluctant to buy equipment which is limited to only one format. At the same time the audio industry has developed a technique called upsampling which improves the quality of CD playback and is available on more upmarket CD players which appeal to an audience who are more discriminateing and better off. This is the market which previously might have bought SACDs and the equipment to play them on.
Can Blueray Save the Music Companies?
The music companies are therefore unable to bring new music out in a different standard format. Ironically it is the development of the new games machine the Sony Playstation 3 which might change the balance. If sony can establish a large base of Blueray players via the games market it should also be able to make an audio only version for the music playback market which offers very high quality along with encryption. Sony are already working on this according to the May 2007 edition of Gramophone magazine aimed at classical music lovers which is a big global market. The younger market will also be able to use Blueray discs in their own audio systems via audio output which will create a much larger user base than SACD and DVD-A.
If this enlarged new user base can be established and music released on blueray discs then for the forseeable future the piracy issue will drop away. The music download will be fat inferior as there won't be the multitracking information available. For the long term the message is don't spend too much money in iTunes because the ground may shift yet again. Watch this space!
If you think this is a far fetched idea look at the remarkable success of the Sony PS3 after its release in Europe. The Chief Executive of Sony quoted in the Financial Times proudly announces the following:
Sir Howard said Sony was close to selling 800,000 units in Europe. “I think [in] the first two days in the UK, £100m ($199m) revenue changed hands and that’s probably the largest consumer electronics sale in history.” My emphasis).
The Financial Times on the power of iTunes over the music industry
Financial Times on EMI going DRM free in a limited way
Financial Times on possible music subscription via iTunes
Financial Times of the Warner response to Steve Jobs
BBC Video on this:
Which is best?
This is a research question for AS Students (OCR Media Studies) doing the 'New Media Technologies' option for audiences and institutions. Other readers may use it to help them review the changing nature of the handheld device market, noting that new entrants may be competing or trying to develop new markets. Bear in mind it may well be that the growth of wireless technologies particularly in cities will increase fragmentation in the handheld device marketplace.
Please use the comments boxes below the entry to discuss any issues.
AS New Media Research Question
Using the BlackBerry (8800 & Pearl), iPhone and Sony UX1 as examples compare and contrast the different devices and discuss whether you think they are aimed at different markets or whther they are competing with each other.
To do this question you should:
- Use the links below to research the devices
- Clearly explain the main differences between the different devices (don't go too teccie here)
- On the basis of the technical differences discuss who the likely market for these devices is likely to be (business / leisure)
- Discuss whether you think they are in competition with each other or whther you think the markets they are aiming at are different. (Here you should dicuss price and where and how the devices are marketed)
- You should make a note of the most important sites you use and the date upon which you visited them. (These are essential research skills. The examiner will expect some hard evidence so they can check your assertions made in the exam).
Please note the folloing part of the entry: Several ordinary mobile phones have been released featuring the BlackBerry e-mail client which connects to BlackBerry servers. All these phones have full QWERTY keyboards (except the Motorola MPx220, Nokia E50 and Nokia E60).
This site has an excellent Flashbased product review with full sound.
This site gives you some background details into RIM the company who make BlackBerries
This gives you a review of the Blackberry 8800. The review is useful as it evaluates the Blackberry's leisure abilities as well as business uses such as having bulit in GPS.
Latest business news story fromm BBC on BlackBerry. Make sure you read this one!! note the recent facts and figures about the company's market. Link the market details into the details from the story below also from the BBC:
BBC story on BlackBerry health hazard
This is a useful independent assessment of the BalckBerry from University of Essex computer services department.
Apple's own promotional material noting how 'revilutionary the product is. Please note what features that the iPhone combines which they think justifies the term 'relovultionary'.
BBC technology page reviewing the iPhone
Guardian article on impact upon other phone companies on the announcing of iPhone
Wikipedia entry useful on development of touchscreen technology
this review form Znet makes some useful comparisons with the iPhones capabilities as a mucis / video player with the current top of the range iPods. Note the comments on different screen sizes for example. Also note this extracts below:
The convergence device also takes a step away from its iPod brethren by offering a built-in mic for audio recordings. And unlike most mobile phones, the iPhone offers a standard 3.5mm audio jack, which will work with all mainstream stereo headphones. There's no FM radio but that's nothing new from Apple.
2.0-megapixel camera, a photo-management tool that rotates the display for landscape photos (like with videos), support for Google Maps, conference calling, a speakerphone, and text and multimedia messaging. We imagine there will be personal organiser applications as well, but Jobs kept quiet on such fine details. Connectivity options also look promising with stereo Bluetooth (thankfully), Wi-Fi (a huge plus), POP3 and IMAP4 email, and a Safari Web browser. The free push Yahoo email application looks especially cool since we won't have to wait for syncing with a PC.
On the downside, we were hoping for wireless iTunes music downloads. And it's too bad Apple stopped short of 3G support. Also, we're hoping that Apple introduces a standalone touch-screen iPod without the phone element as not everyone will want a convergence device. And here's the biggest caveat: phones are only as good as the calls they make, so we'll have to wait for our final assessment once we get a review product.
Please also note link to Znet video on iPhone below:
Blow extract from a blog review comment on
Guardian blogs pointing out the comparisons with the BlackBerry market:
Not many people care and this is not aimed squarely at the blackberry/windows market (no outlook sync and Word app yet) so I don't think expandability and applications are an issue (I wager that Apple will add more 3rd party 'controlled' apps a la Google Maps before long). I am more peeved that iTunes songs will not be able to be used as ringtones!
A sceptical comment from the Observer on the iPhone
Link to a blog which points up some iPhone weaknesses
Financial Times Article of March 2007. this article is the most recent an well informed one about the commercial prospects of the iPhone with links to the mobile network in the States which is likely to be the first to provide it.
The Linksys "IPhone" from Cisco
This was an interesting market intervention. Cisco systems a massive global company had patented the name IPhone for quite some time. Apple have had to do a deal with Cisco to use the name iPhone:
Link to US based Linksys for promo materials. What market is being targeted here?
Above BBC report on the story
The Sony UX1
For details on the technology and the promotional and web based marketing material please link to my blog article on Sony Vaio UX1
Review of Sony Vaio UX1. Please also link to the following discussion below. (Note developments in interactivity via the internet here for exam purposes!)
Extract from Sony's initial marketing blurb (please note it is from Sony Europe compare this with the iPhone which is not yet out and with no clear information about what is happening in Europe regarding its release).
Everything about the UX1 makes it the ideal choice for anyone needing full PC capability on the go, particularly when they don’t have the luxury of time and space to open a notebook computer. Architects, engineers, doctors, sales professionals or anyone else, if your work takes you away from a desk, the UX1 can make a real difference.
A discussion blog on the relevance of the Sony Vaio UX1 and whether it will find a market, and if so who is that market?
Where it competes with iPhone:
- It's barely bigger than a thick-ish paperback book, yet it packs a full Vista-touting PC
- It weighs a mere 500g
- 32GB model - it's a Flash drive. This has two advantages: it's faster than a standard drive and it's also more durable since there are no moving parts.
- The 4.5in screen
- The screen is touch-sensitive too
- Features two cameras - a 0.3-megapixel model in the top of the screen and a 1.3-megapixel job on the back),
- One might observe that current UMPC's don't offer cell phone functionality. Until we recall that they DO have 3G or EVDO as well as Bluetooth 2.0. Skype and a bit of software are all that is needed to transform them into mobile phones.
Some of the issues which arise from this are what is the likely future of the Sony Vaio. Given their previousd product release history there will be a better one than the UX1 in a few months time. It will probably based on having a much larger flash memory and will probably be priced at the same level as the UX1. The UX1 will probably come down to about £1300.
The advantages of the machine are obvious for business and professional users. whilst its price may hold it back in the consumer market the ability to write it down as a business expense against tax will help lever it into the professional and commercial market. This should help amortise the obviously large development costs reasonably quickly with an eye to having version as a consumer product in the next couple of years. The fact that it exists now may well persuade many to wait before making a decision over something which is as expensive as an iPhone yet is 'locked down' in terms of its flexibility.
The other issue is what will BlackBerry do. It is clearly a smaller organisation than either Sony or Apple. what it may need to do to compete with iPhone is to improve its memory size and have better entertainment features.
The jury is out over whether these will keep separate markets or go head to head. For many people the Vaio with its abilities to edit video and photos and the current ability to add in extra usb portable hard drives as well as cameras etc will be very attractive to the semi-pro image market as the price comes down.
April 10, 2007
Gender and Videogames
Gender and videogames has for a long time been an issue. However as the linked article below from the BBC suggests players of online games are frequently women. It does seem as though the demographic profile of gaming is changing. As computer gaming has been around for a couple of decades now the market is shifting. There are now generations of older gamers who want something different out of their games from the 14 year old lads stuck in the attic. Lets see what is going on.
Women in Games Conference
Women in Games at the University of Wales, Newport later this month wants to encourage more girls to consider a career in developing games. This is the latest in a series of annual conferences and is getting to grips with a range of gender issues in relation to gaming.
Women in Games Programme
Aims of Women in Games
1. Give a voice to women in the games industry.
2. Analyse and monitor the role of women in the games industry.
3. Provide networking opportunities, especially for women developing and researching games.
4. Support and encourage students, researchers and developers to explore and redress the game industry's
5. Disseminate research into games (past, present and future), especially (but not exclusively) with reference
to the experience of women playing, developing and responding to games and game culture.
6. Disseminate information on the latest technologies and the best design and development practices.
Some Facts & Figures taken from the stories in the Webliography
- Role-playing games - Final Fantasy
- Narrative adventures - Legend of Zelda
- Easy to pick up driving sims - Colin MacRae Rally
- Puzzle adventures - Prince of Persia: The Sands of Time
- Quick-fire arcade puzzlers - Tetris
- Life simulations - The Sims
Women in the UK make up just over a quarter of the total number of gamers. This compares to 39% in the US and 69% in South Korea.
The typical female gamer in the UK is 30 to 35-years-old, plays around seven hours a week and spends £170 (250 euros) a year on games, Ms Krotoski found.
Think about how this quotation below relates to the need for media institutions to keep investing. Also think about the notion of institutions "Desperately Seeking Audience":
The 15 to 24-year-old male market is saturated so it is interested in exploring different populations in order to reach a mass market," she told BBC News Online. (My emphasis)
What does the following comment say about gender relationships in society? why might women have less time to play games?
There are differences, however, in the types of games that women like playing, and this is partly due to having less leisure time.
Women gamers constitute a big market
The Sims, which is published by EA, is arguably the world's most successful game - with more than 40 million copies sold (says David Gardner, chief operating officer for EA's worldwide studios, who was speaking to a conference in Edinburgh.)
Women in Games International