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November 11, 2008

Global Business Environment PMA (Continued)

It is nearly the end of my Global Business Environment PMA, only a few days left and I will hand it in soon.

Since the last time I posted a blog about the difficulties I encountered when I tried to find useful information, I received a lot good suggestions. Thank you all, especially the library staff. To be honest, when I wrote that blog, I was more like moaning about something, I didn't even expect that anybody was going to read it. I know now that I was wrong. Thanks to all of you for your time to read my blog and give me good suggestions.

I have dug deeply in the library resource database, especially in the Business Source Premier. I finally got enough information for me to write about the reasons how aerospace became a globalised industry, and I also found some very interesting information on the internet.

I used to think that like all the other industries, aerospace outsourcing or having suppliers from all over the world is mainly because of the cheap labour cost in the developing countries. Well, I was wrong again.

Aerospace industry is a different sector, not like others, it involves high technology and safety requirements. Governments also have long prioritisied their interests in the aviation sector, and fighting to get the most advanced technology to build their own airliners. Since aircraft manufacturers' customers base are worldwide, globalising the industry is also used as a way for the original equipment manufacturer such as Boeing, Airbus to attract customers at the supplier's domestic country. Cheap labour might be one of the reasons that Boeing and Airbus outsource their manufacturing activities, but the main reasons are to attract more customers.

Always feel so good to learn something new....

November 03, 2008

Global Business Environment PMA

I am stuck.

I don't know how to write my PMA. I am in panic.

Well, let me explain first.

First of all, I have chosen the aerospace sector for my Globalisation assignment. So I need to use a maximum 4000 words to describe what happened in the aerospace industry about globalisation, and discuss the impact on trade patterns, growth rates of output and employment in an OECD country.

It sounds quite straightforward and I was also very confident. I got examples, Airbus, Boeing all work globally. They have suppliers all around the world, and they sell their products all around the world. therefore, the aerospace industry is basically a globalised industry.

I then worked out my outline.

1. Introduction (Globalisation in general)

2. Globalisation in the aerospace sector (History, what caused it, mainly cheap labour cost in China, India etc)

3. The Impact of Globalisation:

  •    Trade Pattern: Supply Chain intergration
  •    Investment: FDI or International Investment, Outsourcing or Subsidiary
  •    Impact on output ( use Airbus's new assembly in China as example, what is their productivity)
  •    Impact on employment ( find out the employment at Boeing in the USA)

4. The future

5. Conclusion

I worked out the structure but I find it is very hard to find information. I searched the internet, but have not found any journal really valuable. I think I am on the right track, but why it is so difficult to find information, especially with regards to the impact of globalisation, I need evidence to back up what I want to say, but it is just difficult, I'm Stuck.




October 16, 2008


I told myself today when I was sitting at Auditorium that I am going to write my blog after I get back, and that is what I am doing now.

Today is the forth day of the Global Business Environment. During the last few days, I have learnt a lot about globalisation, what is tariff, exchange rate, international trade, the current credit crunch. Today, the module focus on Business strategy. The world is changing everyday, to have a sustainable future, a business need to adapt its own strategy, and this is how business can survive under today's competitive environment. How can  an organisation improve their products or service to attract customers from their competitors is what organisations need to consider.

To be honest, it is not my first time doing something about Strategic Analysis. My undergraduate degree had a specific module called Business Strategy Analysis, one of our coursework for that module is to develop an airline company based on the strategy we got a A for that piece of coursework. My final year dissertation was a business strategy analysis of Premium long haul operators, using the PESTEL framework.

This morning, I was struggling to get out from my bed, one reason is because I haven't adapt the 9 to 6 life yet, the second is because I thought I have done enough about Business Strategy Analysis. Now, I am glad I went to today's lecture.

Today's lecture is different, not only because the lecturer made a few jokes to get students' attention, but also for the way the lecture is being delivered. The lecturer's experience in different industry sectors also has made the lecture more alive. I can not really tell how great it is, in one word, it is "Brilliant".

Overall, I think the Global Business Environment is quite good. I don't have much knowledge about Business, so everything I learnt was quite new for me. Before I attend the course, I don't even know what Tariff is, now I know it plays such an important role in the import, export business ( a result of Globalisation).

The afternoon's team study helps us to put the things we learnt from mornings lecture to practise. However, I do think that doing group discussion for the whole afternoon is a bit too long. From my experience, our team normally finish the task in 2 hours time. I don't know how the other groups did though. I do understand why a whole afternoon was be given to do the group discussion- think outside the box, but sometimes, some of us are just a bit lazy, including me.

I normally have someone to check my grammar before I post anything on the blog, but these days, the someone is on holiday. so Sorry if my words not make sense or with lots of basic grammar mistakes. Thanks for reading.

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