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July 25, 2006
Writing about web page http://www2.warwick.ac.uk/newsandevents/audio/?podcastItem=creativity.mp3
As the Creative Industries become a more important part of the global economy does the stereotype of the creative genius still persist? Do we need to rethink our ideas on creativity and understand how it works more clearly?
Dr Chris Bilton, Centre for Cultural Policy Studies, argues that organisations need to start thinking about creativity as a process and begin adapting traditional business strategies to develop a creative approach to management.
- Defining creativity and 'Creative Industries'
- Myth of the 'Creative'
- Creativity as a process
- Implications for business in managing creativity
- New forms of creativity
- Measuring creativity
- Is creativity easier now?
- Creative consumers
- Teaching creativity