Researchers Find Dashboard Switches Swings Customer Choice of £50,000 Cars

Writing about web page http://www2.warwick.ac.uk/newsandevents/pressreleases/NE1000000149158/

Researchers in the University of Warwick's Warwick Manufacturing Group have been working with Ford's Premier Automotive Group to capitalize on the fact that the mere feel of the switches on a £1000 dashboard could be the deciding factor in whether customers purchase £35,000 to £55,000 luxury cars or remain loyal to the luxury car brand they first purchase.

Eleanor Lovell : 06 Feb 2006 17:29 |  Tags: Press Releases |  Comments (0) |  Report a problem