February 15, 2007

Marketing Movies

Writing about web page http://www2.warwick.ac.uk/newsandevents/audio/?podcastItem=movies.mp3

Chris Meir talks about the Marketing the Movies Conference and how academics are analysing the way films are promoted.

Summary:

Why should we analyse marketing materials in the same way as the films themselves
Can we deal with marketing materials seperately from the film or should we consider them together
History of Film Studies and its relation with marketing
Has the study of film marketing suffered as it is associated with committees rather than artists
Do you need to make a good movie any more or just make sure you have good marketing
Cultural differences in film marketing
Difference between British and American cinema
Danger of disconnect between trailers and films
Impact of digital marketing techniques


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