All entries for Wednesday 24 September 2008

September 24, 2008

Research finds split in perception of similarity that could double web advertising

Writing about web page http://www2.warwick.ac.uk/newsandevents/pressreleases/research_finds_split

A study by Psychology researchers at the University of Warwick has found a radical 50/50 split in how people decide “What makes two things seem similar?”. This research could mean that some advertisers and marketers could be failing to reach up to half of their potential audience and it could double the number of opportunities available in key web advertising methods such as Google AdWords.


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