All entries for Monday 06 February 2006

February 06, 2006

Researchers Find Dashboard Switches Swings Customer Choice of £50,000 Cars

Writing about web page http://www2.warwick.ac.uk/newsandevents/pressreleases/NE1000000149158/

Researchers in the University of Warwick's Warwick Manufacturing Group have been working with Ford's Premier Automotive Group to capitalize on the fact that the mere feel of the switches on a £1000 dashboard could be the deciding factor in whether customers purchase £35,000 to £55,000 luxury cars or remain loyal to the luxury car brand they first purchase.

February 2006

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