I’ve just seen an advert for Carlsberg Beer featuring old England Football legends. “The Beer of England”. And it’s a Lager!
So, is this a British beer?
Well, we know Carlsberg isn’t, but I’m talking about Lager in general. Well, what came first? What was the first beer to be brewed or drunk in Britain?
So why is the Football team associated with Lager? It annoys me!
We don’t appreciate British beer enough. It is something to be proud of, not to be hidden away.
It’s a lot better than it used to be. CAMRA (Campaigh for Real Ale) has grown in popularity, and promoted Ale to everyone. We’ve just had the Real Ale society’s festival, and by all acounts it was very successful. We do seem to be drinking Ale, even the young ones among us.
Ale is no longer just something you see old men in their local pubs. It is a much loved beverage by many people. Even without the backing of national advertising, its popularity still grows stronger.
Let’s hope it continues!