December 11, 2008

Website online!

Well, the end-of-term assignments and the all nighters that came with it, made me forget mentioning that...the website is online!!! It's www.matchtranlsations.com The website was completed about two weeks ago by the Inidan company that developed my corporate logo, VGM. Unlike the work they did on Match's corporate identity, they were slower and a bit more sloppy on that job. I would not recommend them for developing websites. 

As the website is not ready, I have started working on a Google Ad campaign to go with it. Google Ads are an amazing marketing tool; especially for B2B services. Google Ads are those sponsored lis you find on top and on the right of your screen when you search fro something on google. The ads match the keywords that you are looking for, and the advertiser only pays if someone actually clicks on the link. They are pretty annoying for regular users, but they are a valuable resource when companies look for B2B services, because the ads are often more targeted to what you are looking for than the actual search results. 

Setting up a Google Ads campaign is quite easy and intuitive. You get to choose everything; the campaign's budget, what countries, (or even counties) it should reach, and crucially, what keywords are to trigger your ads. The latter bit is the most difficult part of setting up a campaign, because it take some time coming up with a few hundred keywords that could be trigger a click-through. I owe my knowledge of working with Google Ads to Chasidy Atchison, my supervisor during the summer internship I did at the Joel Warady Group, in Chicago. Setting up google campaigns, especially in foreign languages, is one of the service I offer through Match.


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