October 24, 2007

Basics Dark Chocolate

I have conducted an experiment (a crude one at that) just with two random people. The experiment took two types of dark chocolate, Basics from Sainsbury's priced at £0.23p per 100g, and Green and Black's prices at around £1.30 per 100g.

Each person was given a piece of each chocolate - I simply won't dwell they both preferred the cheaper version.

This really isn't surprising. As it is very tasty, sweeter and less bitter. However, this was a bad experiment, so I went and found the most popular brand of chocolate in the UK, Cadbury's. When I compared the actual coco mass in the Bornville brand with that in the Basics I was astonished to find that there is more coco mass in the basics! Only by one percent but still... Even the Saisnbury's Basics Milk chocolate had more coco mass than the brand name of Dairy Milk. The Figures are shown below.

Basics - Dark      40%      Basics - Milk      29%

Bornville             39%      Dairy Milk          20%

This is purely an observation and I just thought I would bring this to the attention of the world around me. I will carry on the buy Basics, but each to their own I suppose.


- 3 comments by 1 or more people Not publicly viewable

  1. Dan

    You have too much time on your hands Matt.

    26 Oct 2007, 23:14

  2. Green and Black's

    Expected preference (2 Green and Black’s, 0 Basics), observed preference (0 Green and Black’s, 2 Basics), Chi Squared = 2.0, p = .16 (>.05), there is no evidence that Basics is preferable to Green and Blacks (but risk of Type II error = 1).

    09 Nov 2007, 20:55

  3. Obviously this test was conducted with limited resources, however, it still shows that I have a point.

    P.S. your ip address gives your identity away a little ;)

    10 Nov 2007, 02:10


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