Basics Dark Chocolate
I have conducted an experiment (a crude one at that) just with two random people. The experiment took two types of dark chocolate, Basics from Sainsbury's priced at £0.23p per 100g, and Green and Black's prices at around £1.30 per 100g.
Each person was given a piece of each chocolate - I simply won't dwell they both preferred the cheaper version.
This really isn't surprising. As it is very tasty, sweeter and less bitter. However, this was a bad experiment, so I went and found the most popular brand of chocolate in the UK, Cadbury's. When I compared the actual coco mass in the Bornville brand with that in the Basics I was astonished to find that there is more coco mass in the basics! Only by one percent but still... Even the Saisnbury's Basics Milk chocolate had more coco mass than the brand name of Dairy Milk. The Figures are shown below.
Basics - Dark 40% Basics - Milk 29%
Bornville 39% Dairy Milk 20%
This is purely an observation and I just thought I would bring this to the attention of the world around me. I will carry on the buy Basics, but each to their own I suppose.